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How many times have you wished that various teams would collaborate? It is an easy process to get teams to work together cross-functionally. 1. Choose the agenda for the group carefully. Make sure that it’s a broad topic that doesn’t

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Measuring content effectiveness

I had the opportunity to be part of an all day workshop on Tech Content at Content Marketing World 2014. I joined content extraordinaires Lee Odden, Pam Didner, Koka Sexton and Deanna Lazzaroni to provide an intensive overview for B2B marketers. My presentation was focused on how

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There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when

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