Last week I began my position with ACDSee as their Community Manager. I have so many ideas for engaging past, present & future customers. And now I’m excited to have the opportunity to join in making our website more relevant by adding educational aspects to it. I agree that the corporate website should be the source for purchasing, but I believe that it can be so much more!
Why I am I so excited about an educational focus?
It’s because ACDSee makes creative software and I believe that people need to see it dance. There is a saying that I’ve heard in various forms…
- Tell me.
- Show me.
- Let me try
Traditional marketing has the first one covered & we offer 30 day trials, so the third is covered, but the second one is what connects it all & makes the product useful & meaningful.
But my sister & I know that users prefer to serve themselves. We have spent a lot of time maximizing DigiScrapInfo.com in terms of usability. Our visitors have at least 3 paths to find information. We offer tutorials in many formats: html, pdf, & video. We’re considering offering the option to order them in a bound book because people refer to their printouts as the ACDSee bible. (We’re won’t use that name though).
What are your thoughts & ideas on this? What do you hope to find when you visit a product website?