My first intention was to gather all the responses to the Measurement meme that Geoff Livingston started. But today after doing some reading I’m going to take this in a different direction.
I ended up here at Avinash’s post Six Rules for Creating a Data Driven Boss. You can’t follow Jeremiah Owyang without reference to Avinash’s work in Web Analytics. I’ve pondered reading his book, but haven’t dove in yet. I LOVE his suggestion to be an ‘Analysis Ninja’ rather than a ‘reporting squirrel’.
I wanted to share the graphic that Avinash made with you. As a community manager I see myself in the center as the Voice of the Customer & doing experimentation & testing. So my challenge is to go in both directions:
- to gain competitive intelligence & insight
- to analyze project outcomes
His graphic really puts into perspective the challenges of measuring social media & targeting in on the insights those results provide.
Kami Huyse has a phenomenal slide show that is a fabulous resource:
1. The Steps (from her slideshow)
2. The measurement
Here are some of the responses to the meme. There is a lot of valuable information here & it’s interesting to hear various people’s perspectives:
Mack Collier provides an in-depth view of blog ROI & Chris Brogan adds his thoughts. Clay Newton, Gaurav Mishra, Geoff Livingston, David Jones, Valeria Maltoni, Kami Huyse, Kelli Matthews, Judy Gombita(updated – it’s by Bill Sledzik), Greg Cangiolosi,
How are your plans for measurement going? For my project I’m incorporating feedback into my proposal. Soon we’ll be on to implementation!