Comments on: More on Measuring Social Media Success

By: Affessaxy

Affessaxy — Sun, 08 Mar 2009 20:08:12 +0000

Excellent site conniebensen.com and I am really pleased to see you have this this post.
I am crrently working in the south of france looking at property for sale, having fun in the sun and bookmarking everything that I find interesting on the net (including conniebensen.com of course !)
It has taken me literally 2 hours and 11 minutes of searching the web to find you (just kidding!) so I shall be pleased to become a regular visitor from now on

Thanks

By: » Now is Gone - best practices for social media Connie Bensen: My Conversations

Tue, 11 Dec 2007 03:18:27 +0000

[...] My copy IS GONE! I shared it with a friend. This is definitely a book that’s worth reading. Over the past few weeks I’ve gotten to know one of the author’s, Geoff Livingston. We spent some time considering measurement of social media programs. [...]

By: dbarger

dbarger — Wed, 21 Nov 2007 21:13:32 +0000

Here’s the Web for me today. Enjoying some stats myself and seeing Connie’s, I follow the link to her post and see Beth’s comment with link toanalytics.wikispaces.com and while enjoying her awesome presentation, followed screencast info to SnagIt and Camtasia which I’ve now downloaded the eval copies on.
In all of that, I see something about a company called Satisfaction which has build getsatisfaction.com, which I dutifully twittered.

What was I doing again? focus. Focus! (it’s so hard)

By: Connie

Connie — Tue, 20 Nov 2007 14:38:33 +0000

Beth – your overview for using Google Analytics is fabulous! It motivated me to order Avinash’s book. (I’m a bit of a stat’s bug already so I’m afraid I’ll get addicted!)

Greg – thanks & I hope more people add their thoughts to the discussion

Tom – the graphic is very cool. I see today that you added to the conversation on it!
http://humanvoice.wordpress.com/2007/11/19/web-analytics-20/

Yes Maria, this is a topic of much debate.

By: MaThurrell

MaThurrell — Mon, 19 Nov 2007 16:10:22 +0000

Hi Connie,
We were just discussing this topic in my new media and pr class at BU. Not only is new media, and the use of it, new and somewhat uncharted territory (especially for the more traditional agencies/organizations), but the old methods of measurment no longer truly measure the ROI of new media efforts.
It was great to read your post and the information that you have aggregated. I will definitely be passing your post onto my classmates!
Best, Maria

By: Tom O'Brien

Tom O'Brien — Mon, 19 Nov 2007 14:19:40 +0000

Hi Connie:

Love that graphic above. Especially because we live in that sweet spot of listening to the voice of the customer to mine human motivations and drivers as well as competitive dynamics. Great chart.

My own contribution to the social media measurement conversation is here:

Online Promoter Score

Thanks for posting –

Tom O’Brien

By: Greg Cangialosi

Greg Cangialosi — Sun, 18 Nov 2007 17:24:41 +0000

Connie -

Nice job bringing it all together This is a great dialog and there have been some extremely interesting responses. Great job on your post!

Best,

Greg

By: Beth Kanter

Beth Kanter — Sun, 18 Nov 2007 03:37:48 +0000

PS Avanish’s book rocks.
It has just come out when I was doing the research for this primer screencast on analytics for
nonprofits
http://analytics.wikispaces.com/

I’ve learned so much from his wisdom!

By: Beth Kanter

Beth Kanter — Sun, 18 Nov 2007 03:36:04 +0000

Connie:

Thanks for aggregating these resources and adding your views on it. It is topic I’ve been tracking although with the lens of nonprofits and social causes. Despite that, I find the business perspective really valuable. I’m taking a cross disciplinary view of social media metrics – so trying to look at the synthesis from education, museum, social impact, and business.

Another resource:
http://socialmediametrics.wikispaces.com/

By: Social Media Measurement: Communications Marketplace and Share of Credibility | Gauravonomics Blog

Sat, 17 Nov 2007 22:05:30 +0000

[...] urge you to spend an evening reading them — Geoff Livingston, Kami Huyse, Connie Bensen (2), Clay Newton, David Jones, Beth Canter, Valeria Maltoni, Peter Imbres, Kelli Matthews, Bill [...]