Enabling your advocates

This is the last part in this series. It’s also the segment that caused the most discussion in the original post.
As a community manager, I work with advocates at a number of levels. And I think that as your social media program succeeds you’ll realize this also. Over time you’ll have those that are super [...]

Ten Rules for designing Social Networks

I was recently asked – What would your “top ten rules” of designing social networks or communities be? 1. Evaluate the company’s brand & how it relates to it’s community. Where are your supporters at? 2. Have a strategy – who is your target audience? 3. Decide on the platform that [...]

Community Manager Salary

This question is asked often – What is the average salary? Last September I tackled it & posted some numbers. But it’s like trying to nail down measurement of social media – it’s quite elusive.
On the other hand is it time for Community Managers to start talking about salaries? As this position becomes more prevalent [...]

Community Manager Interview on The Engaging Brand Podcast

Do you ever talk with someone & just connect immediately? That’s what happened last week when Anna Farmery & I talked via Skype. She is truly an incredible person! Her motto at her blog, The Engaging Brand is: “People will forget what you said, people will forget what you did, but people will never forget [...]

Engaging your Advocates

If you’re listening then you’ll find where people are talking about your brand.
Google alerts are my favorite form of listening. I prefer subscribing to them by email rather than rss because it seems to provide more collective results. Technorati has a similar search function. And watching the pattern trends on Feedburner & Google Analytics will [...]