Comments on: Enabling your Influencers

By: Wie gewinne ich “Influencers” für mich? « Das Kulturmanagement Blog

Sun, 27 Jan 2008 08:02:36 +0000

[...] gewinnt, damit hat sich nun Connie Bensen auf ihrem Blog beschäftigt. In ihrem Beitrag “Enabling your Influencers” verrät sie die wichtigsten [...]

By: komra

komra — Tue, 15 Jan 2008 17:26:10 +0000

As an artist with a website I am learning from you how to interact with my audience. From what I see most artists have websites geared toward galleries and shows, they don’t engage in a conversation with their viewers. But to do so is a new way of interacting… so there is much to learn. Thank you for this post. I printed it out! and will be referring to it often.

By: Community Guy - Jake McKee » Rapid Fire - Saturday, January 12

Community Guy - Jake McKee » Rapid Fire - Saturday, January 12 — Sun, 13 Jan 2008 16:46:26 +0000

[...] » Enabling your Influencers Some helpful hints on initially engaging your community members/influencers/key users. [...]

By: Connie

Connie — Sun, 13 Jan 2008 14:50:02 +0000

Thanks Chris for stopping by!

By: Chris Hambly

Chris Hambly — Sun, 13 Jan 2008 13:51:36 +0000

Great points well made, this is a “gem”:

“Give them access to a private communication area so they can discuss topics amongst other enablers”.

By: Connie

Connie — Sat, 12 Jan 2008 04:50:25 +0000

Thanks Nathan for clarifying.
It’s not meant to be a walled garden or a space to make them feel special.
The purpose of it is similar to an intranet. It serves a number of purposes – I’ll use the forums as an example:
1. a location for instructions for forum moderators (for ex)
2. a place for moderators to point to threads that need attention & the reason
3. the moderators are given advance notice on product info & if there’s a prevalent issue then some background on it

And I can expand on this too – Jeremiah had a great blog post on this.

By: Nathan Ketsdever

Nathan Ketsdever — Fri, 11 Jan 2008 21:24:45 +0000

Connie,

Thanks for the reply. I’m sorry that my question was vague. I noticed you said “Give them access to a private communication area so they can discuss topics amongst other enablers” and was curious why you would make it private?
I understand the need to make it special, and to me the only reason to make it private would be to make the users feel valued and special.

Alternatively, to me that seems like a bit of a walled garden, which seems antithetical to the primary principles of the social web. Certainly there are places for walled gardens–I was just curious if a) thats what you meant and if it was b) why make it private?

Nathan

By: Connie

Connie — Fri, 11 Jan 2008 20:38:20 +0000

Mack – YOU are a great influencer & inspiration! thank you

Lisa – yes, it’s about sociology

And Nathan when I first read your comment I had a response ready, but now in rereading it I could go a number of ways.
Do you mean initially contacting them?

Or do you mean the place I create for influencers/moderators, etc to have a place to communicate? That area serves a number of purposes & I will expand in a blog post on it.

By: Nathan Ketsdever

Nathan Ketsdever — Fri, 11 Jan 2008 17:48:40 +0000

Great post Connie. Do you think the discussions of influencers have to be private? Or does it just need to make them feel special?

By: lisa

lisa — Thu, 10 Jan 2008 15:59:16 +0000

Connie, great post… coming from a research heavy background, I have learned that we as humans love to express our feelings and be heard. Especially if it’s something to do with ourselves.
All things social is leading us all to a place where transparency is becoming more and more obvious. Just. be. real. eh?

Hand claps to you (and Mack, of course!) for emphasizing such an important part of evangelism, brand reputation/building, etc…

thanks!
lisa