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	<title>Comments on: Ten Rules for designing Social Networks</title>
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	<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/</link>
	<description>Community Strategist</description>
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		<title>By: 40 Resources for Developing an Effective Community Management Strategy &#171; emergent by design</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-3645</link>
		<dc:creator>40 Resources for Developing an Effective Community Management Strategy &#171; emergent by design</dc:creator>
		<pubDate>Fri, 13 Nov 2009 04:45:51 +0000</pubDate>
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		<description>[...] 10 Rules for designing Social Networks [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Rules for designing Social Networks [...]</p>
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		<title>By: How to Start a Social Networking Website Part 1: Background, Manuals and Lists</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-3313</link>
		<dc:creator>How to Start a Social Networking Website Part 1: Background, Manuals and Lists</dc:creator>
		<pubDate>Fri, 03 Jul 2009 18:37:44 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-3313</guid>
		<description>[...] 10 Rules for Designing Social Networks Connie Benson: My Conversations (ACD Systems Community Manager) [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Rules for Designing Social Networks Connie Benson: My Conversations (ACD Systems Community Manager) [...]</p>
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		<title>By: How to Start a Social Networking Website Part 1: Background, Manuals and Lists — Web 2.0 For Small Business</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-3298</link>
		<dc:creator>How to Start a Social Networking Website Part 1: Background, Manuals and Lists — Web 2.0 For Small Business</dc:creator>
		<pubDate>Mon, 29 Jun 2009 19:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-3298</guid>
		<description>[...] 10 Rules for Designing Social Networks Connie Benson: My Conversations (ACD Systems Community Manager) [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Rules for Designing Social Networks Connie Benson: My Conversations (ACD Systems Community Manager) [...]</p>
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	<item>
		<title>By: How to Start a Social Networking Website Part 1: Background, Manuals and Lists &#171; Small Biz 2.0 Weblog</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-806</link>
		<dc:creator>How to Start a Social Networking Website Part 1: Background, Manuals and Lists &#171; Small Biz 2.0 Weblog</dc:creator>
		<pubDate>Fri, 25 Apr 2008 14:56:36 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-806</guid>
		<description>[...] 10 Rules for Designing Social Networks Connie Benson: My Conversations (ACD Systems Community Manager) [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 Rules for Designing Social Networks Connie Benson: My Conversations (ACD Systems Community Manager) [...]</p>
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	<item>
		<title>By: Jeff Glasson</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-616</link>
		<dc:creator>Jeff Glasson</dc:creator>
		<pubDate>Wed, 30 Jan 2008 20:08:30 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-616</guid>
		<description>Connie, 

Great post! I&#039;ve found that its important to keep in mind that ROI is often not seen immediately when executing a social media strategy. Relationships within an online community take time to build and nurture and those with a traditional marketing background may expect fast results. Being consistent in each aspect of the strategy will show dividends across time.

Cheers, 
Jeff Glasson
Director of Social Media &amp; Technology
PerkettPR</description>
		<content:encoded><![CDATA[<p>Connie, </p>
<p>Great post! I&#8217;ve found that its important to keep in mind that ROI is often not seen immediately when executing a social media strategy. Relationships within an online community take time to build and nurture and those with a traditional marketing background may expect fast results. Being consistent in each aspect of the strategy will show dividends across time.</p>
<p>Cheers,<br />
Jeff Glasson<br />
Director of Social Media &amp; Technology<br />
PerkettPR</p>
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	<item>
		<title>By: &#187; Enabling your advocates Connie Bensen: My Conversations</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-615</link>
		<dc:creator>&#187; Enabling your advocates Connie Bensen: My Conversations</dc:creator>
		<pubDate>Tue, 29 Jan 2008 04:57:31 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-615</guid>
		<description>[...] I need to remind myself to express my gratitude to those I work with. In my last article on &quot;10 Rules for Designing Social Networks&quot;, Stephen commented that  establishing reward for participation is of the utmost importance. [...]</description>
		<content:encoded><![CDATA[<p>[...] I need to remind myself to express my gratitude to those I work with. In my last article on &quot;10 Rules for Designing Social Networks&quot;, Stephen commented that  establishing reward for participation is of the utmost importance. [...]</p>
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	<item>
		<title>By: Stephen</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-614</link>
		<dc:creator>Stephen</dc:creator>
		<pubDate>Mon, 28 Jan 2008 09:45:52 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-614</guid>
		<description>Hi Connie,

There are two areas that I suggest creators of new social networks consider carefully; purpose and reward.

Though your article implies social networks as a way of brands connecting to their audience, they can also be applied to, for example, the workplace community. The purpose of such networks can differ to the more open, branded social networks you speak of, yet use the same social media toolkit. Hence the importance of establishing a core purpose at the outset.

Secondly, establishing reward for participation is of the utmost importance. These can be social AND emotional as well as financial or knowledge-based. To define them, one must work hard to understand the motivations, needs and wants of the community. This very activity is at the heart of our own Planning stage of community creation.

Regards,
Stephen</description>
		<content:encoded><![CDATA[<p>Hi Connie,</p>
<p>There are two areas that I suggest creators of new social networks consider carefully; purpose and reward.</p>
<p>Though your article implies social networks as a way of brands connecting to their audience, they can also be applied to, for example, the workplace community. The purpose of such networks can differ to the more open, branded social networks you speak of, yet use the same social media toolkit. Hence the importance of establishing a core purpose at the outset.</p>
<p>Secondly, establishing reward for participation is of the utmost importance. These can be social AND emotional as well as financial or knowledge-based. To define them, one must work hard to understand the motivations, needs and wants of the community. This very activity is at the heart of our own Planning stage of community creation.</p>
<p>Regards,<br />
Stephen</p>
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	<item>
		<title>By: Connie</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-612</link>
		<dc:creator>Connie</dc:creator>
		<pubDate>Sun, 27 Jan 2008 23:33:53 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-612</guid>
		<description>Those are excellent points Toby! I&#039;ve added them. thank you</description>
		<content:encoded><![CDATA[<p>Those are excellent points Toby! I&#8217;ve added them. thank you</p>
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	<item>
		<title>By: Toby</title>
		<link>http://conniebensen.com/2008/01/27/ten-rules-for-designing-social-networks/comment-page-1/#comment-611</link>
		<dc:creator>Toby</dc:creator>
		<pubDate>Sun, 27 Jan 2008 23:10:47 +0000</pubDate>
		<guid isPermaLink="false">http://conniebensen.com/blog/2008/01/27/ten-rules-for-designing-social-networks/#comment-611</guid>
		<description>Connie - Wonderful list.Thanks you. 

I think this is implied in #10 but I would add involvement from you with your community members in order to create an on-going dialogue. Not only is it important to hear feedback from your community - #6 - but for people to know that they are being heard and you are involved with them. I suppose one might call it the &quot;care and nurturing&quot; aspect. Elisa, Jory and Lisa from BlogHer are a great examples of founders who are integrated into their community.</description>
		<content:encoded><![CDATA[<p>Connie &#8211; Wonderful list.Thanks you. </p>
<p>I think this is implied in #10 but I would add involvement from you with your community members in order to create an on-going dialogue. Not only is it important to hear feedback from your community &#8211; #6 &#8211; but for people to know that they are being heard and you are involved with them. I suppose one might call it the &#8220;care and nurturing&#8221; aspect. Elisa, Jory and Lisa from BlogHer are a great examples of founders who are integrated into their community.</p>
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