I’m really excited about Rohit Bhargava’s new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, that will be soon published. I’ve been patiently waiting ever since I first read about it on his blog. The concept of brands having personality totally resonates with me. I’ll take it [...]
This post is primarily intended for companies wondering why they should create a Community Manager position? But it also gives those interested in the occupation a high level overview of the position & it’s responsibilities. Companies that have a Community Manager have engaged a person with exceptional communication skills. This person provides a human [...]
As a librarian I always enjoyed promoting books. There was talk that Google & the web would replace them, but I don’t think that will ever happen. I enjoy the tactile experience of a book. At times I crave it. Books are an integral part of our learning experience.
If you’re into social media, have you [...]
It’s on Saturday morning at 9:30 am. And yes it’s in Singapore! Unfortunately I won’t make this one.
So why am I talking about it? Well, I have a group of social media friends in Singapore of course! And I introduce them to each other as I meet them. It’s my nature…
So upon [...]
User generated content can be an elusive piece in the social media mix. Where do you find it? How do you leverage it? This is one of my favorite parts of my job. Customers make powerful statements about your products & brand. Are you listening? (A hint – It’s probably not happening on your corporate [...]
Follow Me On