Over on the Marketing 2.0 blog I’m writing with some awesome people! Paul Dunay shared a survey that he did on reputation management. The community manager is the voice of the company and responsible for responding quickly.
Here are my responses to specific ones in regard to community building. Definitely check out Paul’s survey & get his perspective:
- Measuring and monitoring my organization’s reputation is a strategic
priority in 2008?
- If you’re not monitoring your brand (company & personal) you’re missing out on huge opportunities to grow your community
- My organization has a strategic plan in place to manage its online
- A strategy is imperative before you engage. As a Community Manager your time could get frittered away so fast.
- My organization is monitoring its reputation on social networks like
Facebook, LinkedIn and MySpace?
- This is where a Community Manager can be effective. Being interactive & participating in the conversation is far more useful than automated service.
- My organization is developing applications, or widgets, that can be
easily installed on social networks and spread virally?
- I really liked Paul’s comment about syndication. I’m starting to syndicate my blog into new communities of like minded people. But how can you do that with your company’s pages?
A recent Forrester article noted that 80% of Web traffic comes through the homepage and 20% comes in to very specific pages. Forrester now is recommending that you plan for 20% of traffic to come from your homepage and 80% to come from very specific pages in your site. That means start syndicating your content!
- My organization is adequately prepared to manage an online
reputation crisis situation?
- Having a plan is imperative. When the moment happens, it’s too late & you want to respond ASAP.
What do you think? Is your company involved in reputation management? Should you be concerned? Will your customers appreciate your participation?