It seems like they’re investing, at least in terms of time, a lot of resource in their twitter infrastructure. Be nice to know if say for example they connect with their top 20% customers on twitter.

Well, it just depends. I think that with respect to blogging and social media, you have to sit down and define what your goals are. Once you start to define your goals, you can start to determine what social media tools are best for your journey. For me, Twitter works; I like it. It’s a good broadcasting tool and it’s a great way to connect with people quickly (there’s a lot of noise too so don’t get too caught up in it).

Anyway, when you put your name out there you’re brand needs to be consistent. Don’t spam these networks with your ‘me, me, me’ advertising but be aware that what you say is an extension of your brand at all times! Be conscious of that fact.

Should you join twitter? If it works for you, sure! But remember, everything you say is an extension of your brand. So socialize, but be conscious of the fact that your delivering a brand experience every time you speak whether it’s on your blog, FB or twitter.