Comments on: Small Business Owners are Community Managers

By: Silvius

Silvius — Wed, 17 Feb 2010 01:19:57 +0000

I recently debated investing in a online restaurant. Should I obtain some money ,

By: How an Online Customer Community is Different than Your Company Website | Small Company Big Image

Mon, 21 Sep 2009 23:20:40 +0000

[...] social media blogger Connie Bensen believes, small Businesses already are Community Managers. Here’s a helpful post she did last year summarizing this [...]

By: Cierra

Cierra — Thu, 12 Mar 2009 20:23:57 +0000

I just wanted to say that I love this site

By: Connie

Connie — Wed, 13 Aug 2008 01:08:18 +0000

Cher – It is true that it’s people first! most definitely.
I agree that adding content is important – and that’s why a blog is such a great option.

Richard that is so true & once you have that figured out, the rest is easy!

Scott – I agree that the online community would be a separate circle, but that it would intersect with the above diagram if the business owner has engaged with the community at large. For example the community could be equivalent to a chamber of commerce or association. Some choose to not get involved & then there wouldn’t be any intersection.

By: Cher

Cher — Wed, 13 Aug 2008 00:26:43 +0000

I agree with Mr. Millington. Today’s market model is almost the reverse of what it was just 10 or 15 years ago. People first… product second. That’s a concept a lot of people still have a hard time wrapping their heads around. I think the only thing I would add to that graphic is constant content creation, in every circle of that image. The content has to be fresh and relevant.

By: Successfully Taking a Business Online | Connie Bensen

Successfully Taking a Business Online | Connie Bensen — Tue, 12 Aug 2008 20:48:29 +0000

[...] are many things to consider & I briefly addressed the big picture yesterday. Today I’m excited to share an example of someone who not only transitioned [...]

By: Richard Millington

Richard Millington — Tue, 12 Aug 2008 14:38:38 +0000

I would go further and say that small business owners are nothing but community managers. First comes the community, then comes the products they want to sell to the community. Not vice-versa.

By: Alan Blaine Whitney » Blog Archive » Good reads this morning

Alan Blaine Whitney » Blog Archive » Good reads this morning — Tue, 12 Aug 2008 13:15:12 +0000

[...] Small business owners are community managers Connie Bensen often writes about community managers. In this post, she covers why small business owners are more or less, community managers. I liked the graphic. [...]

By: Scott Hammond

Scott Hammond — Tue, 12 Aug 2008 02:05:58 +0000

This chart ties into something I tell a lot of clients: you don’t have a website anymore, you have a web presence, and the site is the anchor of that presence. I think its curious that there is no “online community” label on this chart. If I was redoing it I wouldn’t make it part of any of the circles though, I’d make it the second circle, reflecting that all of the items in that circle tie in to the website through the online community.