Comments on: Extending your Personal Brand’s Reach

By: Slideshare + SocialMediaToday + Twitter = Viral (rivaling YouTube in my books!) | Connie Bensen

Mon, 21 Sep 2009 04:36:34 +0000

[...] Engage with the communities on Slideshare, Socialmediatoday & Twitter. Here’s an article I wrote in 2008 specifically on this part of brand building. (That post is how I got my job at [...]

By: eddydenton

eddydenton — Tue, 02 Dec 2008 03:24:01 +0000

Hi Connie, I’m new to the world of blogging and 2.0 but nonetheless I’ve ended up with almighty task of promoting my family’s business online. I am in the very early research days and I must say I’m in deep over my head. But I have great ambitions and I need the help of people like you, Chris Brogan and Gary Vaynerchuk to get going!

Anyway…my question is: personal branding seems easier to comprehend when you have something singular and tangible to sell (a name, a face, a book, etc) but my business is a logistics service: storage, transport, goods handling etc. There are two problems faced here: 1) It is a broad service that is not particularly glamorous or easily marketable and 2) many of the people who we would see as potential clients are not using social networking services or blogs extensively, at least not in a business sense (they may have personal facebook pages). How do you use new media to reach these people?

By: Joining Techrigy & Building Community for SM2 | Connie Bensen

Joining Techrigy & Building Community for SM2 | Connie Bensen — Tue, 07 Oct 2008 04:58:29 +0000

[...] regard to Techrigy, I’ve been connected to them for awhile. They’ve been syndicating my blog into their community for their customers. Their product SM2 is a monitoring & measurement tool. [...]

By: Tiffany Winbush

Tiffany Winbush — Tue, 23 Sep 2008 02:33:15 +0000

This is a great post. I’m establishing my brand by using the various social networking sites you mentioned. Another onw I would like to add is FriendFeed.

By: Ryan Stephens Marketing » Taking Your Blog to the Next Level

Ryan Stephens Marketing » Taking Your Blog to the Next Level — Wed, 17 Sep 2008 06:59:05 +0000

[...] here’s an article/some articles that touch on getting outside that echo chamber: Extending Your Brand’s Personal Reach – Connie Benson (thanks to Connie Reece for the heads up. I accidentally gave her [...]

By: Connie Bensen

Connie Bensen — Tue, 16 Sep 2008 14:16:28 +0000

@Troy – I’m glad that you find them helpful! Building brand is an ongoing, evolving effort. Once you get into the mindset, it’s fun too!

I look forward to meeting you at BlogWorld too.

By: Troy Malone

Troy Malone — Tue, 16 Sep 2008 05:56:33 +0000

Very informative post. I love how new these concepts are proving to be. (at least for me!) They are quite refreshing. I am trying to build a brand for myself and it is good to hear effective ways to do that from some of the best in the business.

I will be at BlogWorld this year and my goal is to meet Chris Brogan as well. I also would like to meet you as well. I will keep my eye out! Keep up the great posts.

By: Connie Bensen

Connie Bensen — Sun, 14 Sep 2008 23:21:33 +0000

Hi Darek, many don’t like the term – but whatever you call it, it’s becoming more important. Your professional brand influences your employability & in some cases what you bring to the table.

Thanks Arvind, I love your enthusiasm!

Yes Ryan, this post took me more than an hour to put together. You’ll know when you reach that tipping point. Good luck with it!

By: Ryan Stephens

Ryan Stephens — Sun, 14 Sep 2008 22:07:06 +0000

@ Connie – Thanks for pointing me to this post! It’s a great read. I hadn’t even thought about syndicating my posts. That’s definitely something I’m going to look into immediately.

Just to add to your comment about guest blogging. I enjoy the opportunity to guest blog provided I have something to say and feel confident I’m contributing. It’s definitely intimidating guest blogging on someone’s blog that you see as “higher” on the totem pole than yourself. My guest blog of Dan’s (Happy birthday Dan!) is one of my better reads in my opinion.

If only we could write as quickly as Chris eh? Most of my posts take about an hour, and my guest posts are usually a few hours over the course of a couple of days.

I think one very important thing to keep in mind is something you touched on, and that’s the notion that branding is a process that takes time. I hope you’re right about me possibly reaching my tipping point!

Thanks again for all your valuable contributions to my blog!

By: Arvind

Arvind — Sat, 13 Sep 2008 21:38:32 +0000

Darek, “Personal Branding” doesn’t mean that you’re for sale.. it means that you as a person represent something, that you as a person have something to offer, and all that you do is signed with your name. Your name in that case is a brand. Personal branding is adding valuable qualities (that you have) to your name and letting people know about that

Connie, great post! I think this should be read by all bloggers, maybe then we could boost our traffic and show our ideas to the world more efficiently…