For example in this post – the first link is to the Marketing 2.0 blog. And the second link goes to the Marketing 2.0 community.

I always have links open in new windows because 1) I feel like people will browse my blog more after reading the linked post & 2) it’s a pet peeve of mine when reading someone’s blog & I lose the original blog post I was reading

Also, in this case I want to promote the Marketing 2.0 blog/community.

Chloe I’m going to write a blog post in answer to your questions – they are good ones!

I see how blogs or niche communities could benefit from these links but what if you already have excellent SEO in your field and are looking to build content? This is where I struggle: do I really want to send people away? What’s in it for my community when people post external links saying “oh, good question, come see my blog, I talk about this in it”? Are we building a larger community or are they simply using our good SEO to get traffic?

How do people handle it in more “commercial” communities, for example with the community you used to manage before?

I enjoy reading your blog.

But I did not understand what you ment by the words “outbound links”.

I am not familiar with the term

I am a 64 year old gentleman who is still learning about Social Media and Marketing.

Thank You. Patrick

patrick.omahony@gmail.com

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