Dave Evans joined me to discuss his book, Social Media Marketing: An Hour a Day
Dave shares the challenges of integrating social media into an organization:
- Someone in the organization to champion social media
- Organizational dynamics
- Challenge is space is moving so fast
Building a map -how the purchase funnel related to the social web
- social media connects us in many ways
- connecting the customers to various departments internally
Dave talks about how to integrate the info from the social web into the business needs. He uses the analogy of walking into a party & starting with a listening strategy.
Dave explains how you can use his book in ‘hour a day’ aspect to create their plan.There are templates available in the book & also online at ReadThis.com
This is the first in a two part series. The second part is on measurement & monitoring.
You can listen to the interview here.
Community Strategist Live