Comments on: Stitching it all together

By: Richard Millington

Richard Millington — Mon, 09 Mar 2009 07:30:18 +0000

This is so true. People look at me confused when I explain I build online communities.

They give me bored looks when I explain I work in online marketing.

By: Connie

Connie — Sun, 08 Mar 2009 03:41:28 +0000

Thanks Kare,
My dentist deserves his own post. He’s very technologically forward. To be honest I never used the word ’social media’ in talking with him. Word of mouth is something that people understand.

And Kerstin, I like the gardening analogy too. But I’m in a B2B environment & I’m not sure they’d consider themselves as gardeners. We’re having a mutual learning experience. I’m absorbing new concepts and they’re adjusting to sales/lead generation in a Web 2.0 world.

By: Kerstin Söderberg

Kerstin Söderberg — Fri, 06 Mar 2009 08:47:08 +0000

I love analogies and ’stitching it all together’ is fine. The one we have used is ‘gardener’, seeing the online community as a garden with different areas that need different cares, by gardening assistants (e.g. moderators) etc. The program manager = a garden architect, visitors where some contribute by planting or fertilizing…

By: kare anderson

kare anderson — Thu, 05 Mar 2009 16:33:08 +0000

Stitching is an apt image for how i see what you do Connie – AND in talking with your dentists you used language he could understand.

I am curious if you gave him any specifics about how those benefits would happen using social media. What, literally might you and he do?

Any professional service provider would be interested in knowing that – more than they will initially be interested in “social media.”

Also what are your other two fav. bks? I found Here Comes EveryBody quite helpful
– another fan of CB