Comments on: Sometimes We Need to Step Way Back http://conniebensen.com/2009/03/15/sometimes-we-need-to-step-way-back/ Community Strategist Mon, 02 Jan 2012 05:30:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Richard Millington http://conniebensen.com/2009/03/15/sometimes-we-need-to-step-way-back/comment-page-1/#comment-2953 Richard Millington Mon, 16 Mar 2009 11:11:14 +0000 http://conniebensen.com/blog/2009/03/15/sometimes-we-need-to-step-way-back/#comment-2953 I always use the example of Heather Gorringe, an amazing lady who developed one of Britain's top podcasts for an audience of one of the least technologically-minded people on the planet. I think if you're audience isn't online, then go offline. Develop an appeal that's strong enough to bring them through. They'll learn about social media and technology without knowing they're doing it. It's a head-fake. I always use the example of Heather Gorringe, an amazing lady who developed one of Britain’s top podcasts for an audience of one of the least technologically-minded people on the planet.

I think if you’re audience isn’t online, then go offline. Develop an appeal that’s strong enough to bring them through. They’ll learn about social media and technology without knowing they’re doing it.

It’s a head-fake.

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