Comments on: What’s Your Personal Brand Worth http://conniebensen.com/2009/03/19/whats-your-personal-brand-worth/ Community Strategist Mon, 02 Jan 2012 05:30:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Rob Enslin http://conniebensen.com/2009/03/19/whats-your-personal-brand-worth/comment-page-1/#comment-2972 Rob Enslin Sat, 21 Mar 2009 08:16:29 +0000 http://conniebensen.com/blog/2009/03/19/whats-your-personal-brand-worth/#comment-2972 Hi Connie, Great article and good to see personal brand equity being debated. With SM and Online Communities now more common than ever personal brands becomes ever more important IMO. Building a personal brand within an organisation draws parallels with connectors within online networks - power network users who are the back bone (nodes) of networks do have network equity. So too are community managers in building their personal brand - they bridge company networks and so become key within an organisation. "My prediction is that the smart brands will value those with strong personal brands.." I agree. Hi Connie,

Great article and good to see personal brand equity being debated.

With SM and Online Communities now more common than ever personal brands becomes ever more important IMO. Building a personal brand within an organisation draws parallels with connectors within online networks – power network users who are the back bone (nodes) of networks do have network equity. So too are community managers in building their personal brand – they bridge company networks and so become key within an organisation.

“My prediction is that the smart brands will value those with strong personal brands..”
I agree.

]]> By: Peter Gold http://conniebensen.com/2009/03/19/whats-your-personal-brand-worth/comment-page-1/#comment-2970 Peter Gold Fri, 20 Mar 2009 09:43:19 +0000 http://conniebensen.com/blog/2009/03/19/whats-your-personal-brand-worth/#comment-2970 An interesting debate. If you take David Beckham as an example (I think even Americans know who he is??) When he started at Manchester Utd FC he was just a kid starting out. He was a great player for MU but then married Posh Spice, played for England and became a great International football star and celebrity. When he joins a new club they get a big benefit from his name which in turn sells shirts, tickets etc. He of course gets a big pay packet but also, extends his personal brand accordingly hence he picks teams that also have a strong brand in their own market. Taking it back to the 'real world' I would suggest an employee who is getting very well known within his/her sector - as an employee - will become a target for headhunters. Good people will build their personal brand with or without consent and this has been made a lot easier with the advent of social media. The smart employer will encourage and benefit from this expertise and knowledge fully aware that at some point the relationship will change; they will either get promoted, contract for them (albeit fewer hours but more cost/value) or leave to a competitor. Take the Google/AOL sales scenario at the moment. Share prices are impacted by the brand equity the new CFO or CEO has. Staff motivation is affected when a new manager starts - their reputation often goes before them. Personal brand equity has existed for a long time, it's just easier now to see it but maybe no closer to being measured! Great post as ever Connie. An interesting debate. If you take David Beckham as an example (I think even Americans know who he is??) When he started at Manchester Utd FC he was just a kid starting out. He was a great player for MU but then married Posh Spice, played for England and became a great International football star and celebrity.

When he joins a new club they get a big benefit from his name which in turn sells shirts, tickets etc. He of course gets a big pay packet but also, extends his personal brand accordingly hence he picks teams that also have a strong brand in their own market.

Taking it back to the ‘real world’ I would suggest an employee who is getting very well known within his/her sector – as an employee – will become a target for headhunters. Good people will build their personal brand with or without consent and this has been made a lot easier with the advent of social media. The smart employer will encourage and benefit from this expertise and knowledge fully aware that at some point the relationship will change; they will either get promoted, contract for them (albeit fewer hours but more cost/value) or leave to a competitor. Take the Google/AOL sales scenario at the moment.

Share prices are impacted by the brand equity the new CFO or CEO has. Staff motivation is affected when a new manager starts – their reputation often goes before them. Personal brand equity has existed for a long time, it’s just easier now to see it but maybe no closer to being measured!

Great post as ever Connie.

]]> By: Dan Schawbel http://conniebensen.com/2009/03/19/whats-your-personal-brand-worth/comment-page-1/#comment-2968 Dan Schawbel Fri, 20 Mar 2009 05:10:03 +0000 http://conniebensen.com/blog/2009/03/19/whats-your-personal-brand-worth/#comment-2968 When it comes to being a personal brand within a corporate brand and in charge of the corporate social media assets, you need to build the corporate equity. You shouldn't be using your twitter account as the corporate twitter account. Instead, you should have a corporate twitter account and focus on building that asset because when you leave, the company still benefits. It wouldn't be fair otherwise. When it comes to being a personal brand within a corporate brand and in charge of the corporate social media assets, you need to build the corporate equity. You shouldn’t be using your twitter account as the corporate twitter account. Instead, you should have a corporate twitter account and focus on building that asset because when you leave, the company still benefits. It wouldn’t be fair otherwise.

]]>