ROI of Community Manager Role in Sales

In my first position as a community manager I worked directly with customers. Our products ranged in price from $40 to $350. That B2C (business to customer)  environment was intuitive for me.
For the past six months I’ve been working with a company that’s mostly B2B (business to business). We offer the ability to white label [...]

Reinvent to Find New Opportunities

The recession has affected people in many ways. Many have lost jobs. And in some cases certain types of jobs are no longer as relevant.
In talking with people it’s interesting to note that after being laid off some people say they didn’t have the job satisfaction anyway. So maybe that’s the upside of the recession? [...]

Working at B2B company + Web 2.0 = Exhilarating

Taking a break from work always causes me to reflect. On Thursday evening the word “exhilarating” came to mind. We had just wrapped up a celebratory party at work via video conference. They were teasing the person who had bought beer because he had only bought a 6 pack & there were 7 of us. [...]

Upcoming Conferences in San Francisco

Are you looking for some good conferences this spring? Last year I realized how valuable the in-person networking is & met the amazing people that I had ‘met’ online. Social media people are a great group to hang out with.
In the end of April I’ll be in San Francisco for NewComm Forum. As a 2009 [...]

Dan Schawbel publishes Me 2.0

My friend, Dan Schawbel, has published his first book. And I say first because my guess is that there will be many more because he’s only 26 years old! Somehow he has found the insight that has taken me 40 years to find which included raising a family.
Dan truly walks the talk of personal branding. [...]