Comments on: ROI of Community Manager Role in Sales http://conniebensen.com/2009/04/25/roi-of-community-manager-role-in-sales/ Community Strategist Mon, 02 Jan 2012 05:30:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: work http://conniebensen.com/2009/04/25/roi-of-community-manager-role-in-sales/comment-page-1/#comment-3622 work Wed, 28 Oct 2009 20:29:03 +0000 http://conniebensen.com/blog/2009/04/25/roi-of-community-manager-role-in-sales/#comment-3622 Mike, I like the chosen title of "communication activation" it seems to fit very well. Connie, thank you for the article, well written and thought out. Resources and Customer Service are exactly what keeps them coming back. Mike, I like the chosen title of “communication activation” it seems to fit very well.

Connie, thank you for the article, well written and thought out. Resources and Customer Service are exactly what keeps them coming back.

]]> By: Mike McDermott http://conniebensen.com/2009/04/25/roi-of-community-manager-role-in-sales/comment-page-1/#comment-3076 Mike McDermott Wed, 29 Apr 2009 14:12:45 +0000 http://conniebensen.com/blog/2009/04/25/roi-of-community-manager-role-in-sales/#comment-3076 Thank you for your review of sales ROI benefits from social media. I'd like to additionally suggest that social media acts as the public relations arm for your company which you lead with. Your sm work helps to focus and define the sales cycle for the traditional sales executives. Your community members indicate the words that your consumers identify with, as well as the features that most interest them. Are these things crucial in today's tightening markets, you betcha! Thank you for your review of sales ROI benefits from social media.
I’d like to additionally suggest that social media acts as the public relations arm for your company which you lead with.
Your sm work helps to focus and define the sales cycle for the traditional sales executives. Your community members indicate the words that your consumers identify with, as well as the features that most interest them.
Are these things crucial in today’s tightening markets, you betcha!

]]> By: Kerstin Söderberg http://conniebensen.com/2009/04/25/roi-of-community-manager-role-in-sales/comment-page-1/#comment-3073 Kerstin Söderberg Tue, 28 Apr 2009 15:47:24 +0000 http://conniebensen.com/blog/2009/04/25/roi-of-community-manager-role-in-sales/#comment-3073 Thanks for a great article Connie, I've just forwarded to a number of persons in my company who should read it (hope they do :-) Thanks for a great article Connie, I’ve just forwarded to a number of persons in my company who should read it (hope they do :-)

]]> By: Mike Rogers http://conniebensen.com/2009/04/25/roi-of-community-manager-role-in-sales/comment-page-1/#comment-3070 Mike Rogers Sun, 26 Apr 2009 11:53:21 +0000 http://conniebensen.com/blog/2009/04/25/roi-of-community-manager-role-in-sales/#comment-3070 A great article connie! The point we continually make to companies we are consulting is that Social Media, while many of the tactics are "Free", social media and community marketing is not. You make the point perfectly. It is an extension of your customer service, marketing, sales and opeations teams. As a result, real resources and dollars must be commited to the implementation and execution of what I like to call a "Communication Activation" strategy. Every company that hopes to succeed in the future must include such a strategy in its marketing plans today. A great article connie! The point we continually make to companies we are consulting is that Social Media, while many of the tactics are “Free”, social media and community marketing is not.

You make the point perfectly. It is an extension of your customer service, marketing, sales and opeations teams. As a result, real resources and dollars must be commited to the implementation and execution of what I like to call a “Communication Activation” strategy. Every company that hopes to succeed in the future must include such a strategy in its marketing plans today.

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