Lee Aase, Social Media and the Mayo Clinic

I had the great fortune to meet Lee Aase at Community 2.0 & have dinner with him. You know how it is… two Minnesotans have to go to San Francisco to finally meet. (I met Lee Odden and Greg Swan in Las Vegas last fall. So there may be a trend).
Today at the Twitter Conference, [...]

How to be a Change Agent in 3 Steps

Not too long ago I wrote about the joy of being a change agent. I firmly believe that it’s the community manager’s role to push the boundaries. Some friends pushed back and suggested that it wasn’t advisable. But I think that the attitude of wanting to get things done is part of the leadership aspect.
 
I [...]

Blog SEO 101 – How to make your blog easy for Google to see

Last week in San Francisco I visited the offices of a company that had proudly launched their blog the previous day. They asked for feedback and as a Community Manager my first impulse is: ‘How can I help you?’. Here is my advice for them & all of you bravely venturing into this world.
First, I [...]

FriendFeed Following Frenzy mystery solved!

Has it happened to you? Have you had a rash of new followers on FriendFeed?

It’s been a topic of discussion for a couple of weeks. Last week at Community 2.0 it came up at our workshop during our discussion on social networks. We agreed that the new followers are our friends & people [...]

Community 2.0 Keynote

Kristin Paulick and her staff did a great job with Community 2.0! I had heard wonderful things about last year’s conference & I was excited to join the second annual gathering of people who live & breathe community.
When Kristin & I first talked, she was exploring topics/speakers for this event & asked what challenges [...]