Director of Community Strategy and Architecture

That’s the title that I have chosen for my new role at Alterian. For the past four months I’ve been the Chief Community Officer. I love that title because it encompasses my leadership across this broad range of areas at Techrigy:

product marketing
brand building
product development
training (team & customers)
quality assurance
customer service
new business development
sales (high level [...]

My Startup is Growing Up

Not long ago I had outlined how being a community manager is like being a parent. I’ve extended the analogy to my startup too. Techrigy was just a toddler when I joined the four others in October 2008. Together we have grown the Techrigy family (staff) and added extended family (customers). Our product, SM2 evolved, [...]

London Meet up

Next week I’ll be in London for the early part of the week.
On Tues I’m presenting at a Social Media Seminar in Covent Garden hosted by

Tuesday evening would be perfect for a meetup if you’re in the London area.
Drop me an email at conniebensen @ gmail.com or leave a comment here.
My husband [...]

A New Chapter

I’m excited to finally be able to announce my news! I have a new role, a new company and new challenges! And even better news is that I will continue my role with my Techrigy team.
How will I accomplish all that? No, I haven’t succeeded in cloning myself (much as I’ve tried!). The answer is [...]

Jason Kintzler’s Keynote at event in MPLS

Here’s some quick live blogging of Jason Kintzler’s keynote:
What public relations is:
Managing the flow of information between an organization and it’s public
Press releases used to be a top down process. (200 yrs)
Public is less reliant on traditional news outlets.
Social media is a shift in how people discover, read and share news, information and content. (Influencers [...]