Peter Kim’s post today reminded me of something that I think about every day: my brand, my company’s brand and how they’re interwoven.
As a community manager it is your job to uplift the brand. Do you have the right to uplift your own brand? Peter framed his post around concern that people are building [...]
When I think of viral, the first thing I think of is YouTube. In particular the WillItBlend videos. But YouTube isn’t for everyone. I have the capability to make live videos and screencasts, but umm I’m not compelled to do so. I’ll leave that to a master like Gary V.
Two days ago Slideshare sent me [...]
This week at Marketing Prof’s Digital virtual marketing conference, I presented a case study of Techrigy’s use of Twitter for lead generation. Many question the value of spending time on Twitter, but it has proven to be invaluable for the growth of our startup! Here’s our story. I started with the numbers first.
Twitter: a Case [...]
The fall conference season is upon us and I’m looking forward to meeting friends at BlogWorld. And I’m excited about doing a workshop at Enterprise 2.0 again!
Here are three common misconceptions about speaking:
Speakers are well paid
Speaking is easy
Speakers are chosen on their merits
Misconception #1 – Speakers are well paid
I always cringe when people assume [...]
My most frequently read posts are:
Community Manager Responsibilities and Goals
Updated Community Manager Job Description
And I speak about the role from both the employee and employer’s perspectives. So over the past year I’ve been sourcing jobs. Recently people have been asking that I write more. I only have so many hours in a day, so I [...]
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