What Value Do You Provide?

Peter Kim’s post today reminded me of something that I think about every day: my brand, my company’s brand and how they’re interwoven.
As a community manager it is your job to uplift the brand. Do you have the right to uplift your own brand?  Peter framed his post around concern that people are building [...]

Slideshare + SocialMediaToday + Twitter = Viral (rivaling YouTube in my books!)

When I think of viral, the first thing I think of is YouTube. In particular the WillItBlend videos. But YouTube isn’t for everyone. I have the capability to make live videos and screencasts, but umm I’m not compelled to do so. I’ll leave that to a master like Gary V.
Two days ago Slideshare sent me [...]

Case Study and ROI of a Twitter Engagement

This week at Marketing Prof’s Digital virtual marketing conference, I presented a case study of Techrigy’s use of Twitter for lead generation. Many question the value of spending time on Twitter, but it has proven to be invaluable for the growth of our startup! Here’s our story. I started with the numbers first.
Twitter: a Case [...]

Misconceptions about Speaking

The fall conference season is upon us and I’m looking forward to meeting friends at BlogWorld. And I’m excited about doing a workshop at Enterprise 2.0 again!

 
Here are three common misconceptions about speaking:

Speakers are well paid

Speaking is easy

Speakers are chosen on their merits

Misconception #1 – Speakers are well paid
I always cringe when people assume [...]

Announcing a job board for Community Managers and Social Media positions

My most frequently read posts are:
Community Manager Responsibilities and Goals
Updated Community Manager Job Description
And I speak about the role from both the employee and employer’s perspectives. So over the past year I’ve been sourcing jobs. Recently people have been asking that I write more. I only have so many hours in a day, so I [...]