Comments on: Community Manager + Sales Funnel = ROI

By: Web Analytics vs Social Media: Combat pour le meilleur ROI • Social Media Marketing et Vidéo Internet • Laurent Maisonnave

Thu, 05 Nov 2009 12:30:21 +0000

[...] doutes sur le ROI d’une bonne stratégie de médias sociaux, je vous conseille de lire l’article de Connie Bensen sur l’impact sur les ventes de l’activité d’un gestionnaire de communauté. Sur le même [...]

By: Mon job – Community Manager - Histoires de geek!

Mon job – Community Manager - Histoires de geek! — Mon, 02 Nov 2009 20:56:47 +0000

[...] pense que l’explication de mon job ici est [...]

By: Eric A Siegmann

Eric A Siegmann — Thu, 29 Oct 2009 20:51:00 +0000

Connie,

I concur, great post/framework. I referenced it in my own blog, http://1tti.sl.pt, as you present a valuable list of support community benefits from the moderator’s perspective.

As for ROI conversations, they are required, but should not be held to the same requirements of a company’s legacy approach – think smaller, more iterative projects that deliver unique benefit drivers.

Cheers

By: Mi resumen de la semana – 1 « Blog de Marketing Online de Tristán Elósegui

Fri, 23 Oct 2009 07:40:50 +0000

[...] La influencia del Community Manager en el Funnel de ventas de Connie Bensen. Nos explica cómo el CM influye en los usuarios en cada fase del funnel. ¡Muy [...]

By: Gil Heiman

Gil Heiman — Thu, 22 Oct 2009 05:30:44 +0000

Words of Wisdom!
Best description I’ve seen so far for the Director of Community role that I have been carrying for more than 2 years now.

By: DR. WHAW? – October 21, 2009 « One true sentence.

DR. WHAW? – October 21, 2009 « One true sentence. — Thu, 22 Oct 2009 03:26:06 +0000

[...] Community Manager + Sales Funnel = ROI by Connie Bensen — This is yet another example of ROI being applied in a new way. I love [...]

By: Jason Peck

Jason Peck — Wed, 21 Oct 2009 21:10:26 +0000

Great stuff here, Connie. And nice to meet you briefly at BlogWorld!

By: Tim Bursch

Tim Bursch — Wed, 21 Oct 2009 05:12:23 +0000

Connie,
This is very helpful. As I am helping a small business that uses a lot of forums, this framework will help explain the community manager role. I wonder if some community managers will end up being foreign diplomats. They work so hard on collaboration and building connections. Thank you for sharing.
Take care,
Tim

By: Connie Bensen

Connie Bensen — Wed, 21 Oct 2009 03:23:02 +0000

Thanks Lance,
It is true that many are experimenting with social media efforts. Are they investing in someone to guide it? I’m glad that this imparted what I was trying to express – that we can show the value of this position.

By: Lance Weatherby

Lance Weatherby — Wed, 21 Oct 2009 03:15:37 +0000

Love this! Only issue is the statement “We are in agreement that social media efforts need to be measured.” I hear much too often something along the lines of “we don’t need to measure ROI.” You want more dollars you have to do that. Great framework.