There will be no Pepsi ads at the SuperBowl this year. Pepsi has chosen to spend $20 million on a social media campaign rather than buying a 30 second spot at the SuperBowl. Mashable outlined how they are choosing to invest in building community.
The cost for a SuperBowl ad has been growing exponentially over the [...]
Here’s a slide deck with a number of predictions for 2010. I am honored to be included in such a distinguished group!
Dr. Taly Weiss presents the predictions in Twitter format so it’s a quick read.
ReadWriteWeb did a nice job of expanding on my first prediction.
PROSPECTING: Connie Benson, Director of Social Media and Community [...]
Everyone is putting their predictions out. Mine are always partially based on my work as well as the trends.
1. Companies will expect ROI from their Social Media efforts.
Social Media will shift from being experimental to mainstream. Larger organizations can’t justify embracing it without having it meeting their business objectives. It has to increase [...]
Every month we have a webinar. Last month my topic was Best Practices for Monitoring Social Media. You can view the past recordings here.
This month, my colleague, Marcus Tewksbury has the stage with ‘How to Implement a Social Media Strategy’.
Marcus will be talking about how to add social media channels to your lead [...]
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