Comments on: 2010 The Year of Social Media ROI http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/ Community Strategist Mon, 02 Jan 2012 05:30:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Amy http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/comment-page-1/#comment-3883 Amy Fri, 23 Apr 2010 03:21:04 +0000 http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/#comment-3883 ...so I guess you'd disagree that social media and ROI are abused phrases, per http://www.conversationmarketing.com/2009/12/18-most-abused-phrases-2009.htm eh? ;) …so I guess you’d disagree that social media and ROI are abused phrases, per http://www.conversationmarketing.com/2009/12/18-most-abused-phrases-2009.htm eh? ;)

]]> By: Connie http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/comment-page-1/#comment-3792 Connie Sun, 07 Feb 2010 15:54:35 +0000 http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/#comment-3792 Hi Neil, Both Facebook and Twitter require an extended engagement in order to realize a return. And how to measure it? The simple survey question of 'How did you hear about us' will help with that. As we add social networks it gets harder to pinpoint the specific sources. Are you using web analytics to track your incoming traffic? Hi Neil,
Both Facebook and Twitter require an extended engagement in order to realize a return.
And how to measure it? The simple survey question of ‘How did you hear about us’ will help with that.

As we add social networks it gets harder to pinpoint the specific sources. Are you using web analytics to track your incoming traffic?

]]> By: Social Media Metrics http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/comment-page-1/#comment-3752 Social Media Metrics Mon, 18 Jan 2010 10:19:14 +0000 http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/#comment-3752 [...] already seems that 2010 will be remembered for the shift toward the practice of measurement, analytics, and determining ROI [...] [...] already seems that 2010 will be remembered for the shift toward the practice of measurement, analytics, and determining ROI [...]

]]> By: Trends oder der Blick in die Glaskugel: Kunst, Kultur und Web2.0 im Jahr 2010 « Das Kulturmanagement Blog http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/comment-page-1/#comment-3736 Trends oder der Blick in die Glaskugel: Kunst, Kultur und Web2.0 im Jahr 2010 « Das Kulturmanagement Blog Tue, 05 Jan 2010 10:16:46 +0000 http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/#comment-3736 [...] Weise sich der Einsatz von Social Media lohnt? Connie Bensen bezeichnet das Jahr 2010 als „The Year of Social Media ROI“ und schreibt: „Social Media will shift from being experimental to mainstream. Larger [...] [...] Weise sich der Einsatz von Social Media lohnt? Connie Bensen bezeichnet das Jahr 2010 als „The Year of Social Media ROI“ und schreibt: „Social Media will shift from being experimental to mainstream. Larger [...]

]]> By: Shalabh Pandey http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/comment-page-1/#comment-3704 Shalabh Pandey Mon, 21 Dec 2009 14:31:06 +0000 http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/#comment-3704 I just had some thoughts on the "On ground" digital media trends in 2010 (specifically from a marketing perspective). In my opinion, in 2010, there will surely be a struggle to integrate metrics across multiple instances/consumer touchpoints- but will that be successful or not- is a different question. As of today, different marketing disciplines achieve different results and objectives, and it will be really complex to get all these results in one dashboard for example. One huge trend that will certainly be there is the emergence of a Systematic Web. More on that here: http://chasingthestorm.com/systematic-web-this-is-next/ Cheers Shalabh Pandey I just had some thoughts on the “On ground” digital media trends in 2010 (specifically from a marketing perspective).
In my opinion, in 2010, there will surely be a struggle to integrate metrics across multiple instances/consumer touchpoints- but will that be successful or not- is a different question. As of today, different marketing disciplines achieve different results and objectives, and it will be really complex to get all these results in one dashboard for example.
One huge trend that will certainly be there is the emergence of a Systematic Web. More on that here:
http://chasingthestorm.com/systematic-web-this-is-next/

Cheers
Shalabh Pandey

]]> By: Ari Herzog http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/comment-page-1/#comment-3695 Ari Herzog Sun, 20 Dec 2009 00:11:19 +0000 http://conniebensen.com/2009/12/19/2010-the-year-of-social-media-roi/#comment-3695 ...so I guess you'd disagree that social media and ROI are abused phrases, per http://www.conversationmarketing.com/2009/12/18-most-abused-phrases-2009.htm eh? ;) …so I guess you’d disagree that social media and ROI are abused phrases, per http://www.conversationmarketing.com/2009/12/18-most-abused-phrases-2009.htm eh? ;)

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