Here’s a slide deck with a number of predictions for 2010. I am honored to be included in such a distinguished group!
Dr. Taly Weiss presents the predictions in Twitter format so it’s a quick read.
ReadWriteWeb did a nice job of expanding on my first prediction.
PROSPECTING: Connie Benson, Director of Social Media and Community Strategy for Alterian says, "Social media monitoring will provide insight across all channels, as well as making social media an active outbound marketing channel." In this case Benson alludes to the idea that ROI on social media may entail leads generation. In other words, here social media ROI might be measured in the number of social media-based pitches against the number of deals closed.
My second is:
SM will shift from being experimental to having metrics and the loop will be closed so that SM Monitoring is necessary & actionable
Mashable also provided their perspective.
What do you think? What direction are we headed?