Comments on: Pepsi Bypasses SuperBowl in order to Build Community http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/ Community Strategist Mon, 02 Jan 2012 05:30:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Bruce http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/comment-page-1/#comment-3929 Bruce Wed, 19 May 2010 09:20:11 +0000 http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/#comment-3929 Wow, this is truly big! The idea that a company the size and brand of Pepsi would pull out of the Superbowl ad game is going to change things. I for one think it is high time that some big company questioned whether it is reasonable to spend that kind of money just for a few minutes on TV. I wonder how long it will be before others follow suite. I am not a football fan but I can remember the begining of the hype surrounding those commercials. Now the only thing I tune in for is the half time entertainment and even that is becoming not so exciting anymore. I think this move by Pepsi should be a signal to companies large and small that they should consider revising their marketing plans to include more social media. Consumers like me will listen in that space. On TV maybe not so much. The truth for me is that once I got TIVO I gained a righteous dislike for commercials and won't watch them since I don't have too. Wow, this is truly big! The idea that a company the size and brand of Pepsi would pull out of the Superbowl ad game is going to change things. I for one think it is high time that some big company questioned whether it is reasonable to spend that kind of money just for a few minutes on TV. I wonder how long it will be before others follow suite. I am not a football fan but I can remember the begining of the hype surrounding those commercials. Now the only thing I tune in for is the half time entertainment and even that is becoming not so exciting anymore. I think this move by Pepsi should be a signal to companies large and small that they should consider revising their marketing plans to include more social media. Consumers like me will listen in that space. On TV maybe not so much. The truth for me is that once I got TIVO I gained a righteous dislike for commercials and won’t watch them since I don’t have too.

]]> By: Ashley http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/comment-page-1/#comment-3737 Ashley Tue, 05 Jan 2010 21:57:32 +0000 http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/#comment-3737 Me thinks you mean 30 second spot... "Pepsi has chosen to spend $20 million on a social media campaign rather than buying a 30 minute spot at the SuperBowl." Me thinks you mean 30 second spot…

“Pepsi has chosen to spend $20 million on a social media campaign rather than buying a 30 minute spot at the SuperBowl.”

]]> By: Tina Freedman http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/comment-page-1/#comment-3730 Tina Freedman Fri, 01 Jan 2010 16:42:37 +0000 http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/#comment-3730 I love the fact that Pepsi is committed to social media and designated significant $$ behind their efforts. But, if I was on the Pepsi team, I would have chosen the Superbowl ad (possibly less time, 1/2 the cost) and purely promoted their social media outlets to drive their community to them. How long will it take their social media team to reach the number of people that an ad hits in 15 seconds? It would have been exciting to see how an online community, almost instantaneously, can build through the power of mixing mediums. As they view the the increase in community members, they would be able to justify the $$ put into the SM programs as well as the ad for the Superbowl. I love the fact that Pepsi is committed to social media and designated significant $$ behind their efforts. But, if I was on the Pepsi team, I would have chosen the Superbowl ad (possibly less time, 1/2 the cost) and purely promoted their social media outlets to drive their community to them. How long will it take their social media team to reach the number of people that an ad hits in 15 seconds?

It would have been exciting to see how an online community, almost instantaneously, can build through the power of mixing mediums. As they view the the increase in community members, they would be able to justify the $$ put into the SM programs as well as the ad for the Superbowl.

]]> By: Lori Johnson http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/comment-page-1/#comment-3722 Lori Johnson Tue, 29 Dec 2009 19:37:12 +0000 http://conniebensen.com/2009/12/24/pepsi-bypasses-superbowl-in-order-to-build-community/#comment-3722 Wow, this is truly big! The idea that a company the size and brand of Pepsi would pull out of the Superbowl ad game is going to change things. I for one think it is high time that some big company questioned whether it is reasonable to spend that kind of money just for a few minutes on TV. I wonder how long it will be before others follow suite. I am not a football fan but I can remember the begining of the hype surrounding those commercials. Now the only thing I tune in for is the half time entertainment and even that is becoming not so exciting anymore. I think this move by Pepsi should be a signal to companies large and small that they should consider revising their marketing plans to include more social media. Consumers like me will listen in that space. On TV maybe not so much. The truth for me is that once I got TIVO I gained a righteous dislike for commercials and won't watch them since I don't have too. Wow, this is truly big! The idea that a company the size and brand of Pepsi would pull out of the Superbowl ad game is going to change things. I for one think it is high time that some big company questioned whether it is reasonable to spend that kind of money just for a few minutes on TV. I wonder how long it will be before others follow suite. I am not a football fan but I can remember the begining of the hype surrounding those commercials. Now the only thing I tune in for is the half time entertainment and even that is becoming not so exciting anymore. I think this move by Pepsi should be a signal to companies large and small that they should consider revising their marketing plans to include more social media. Consumers like me will listen in that space. On TV maybe not so much. The truth for me is that once I got TIVO I gained a righteous dislike for commercials and won’t watch them since I don’t have too.

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