Jeremiah Owyang and John Lovett have provided another great resource!
In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New Rules of Relationship Management.
Altimeter has partnered with Web Analytics Demystified to provide frameworks for social media analytics.
Measurement is one of the biggest challenges facing community managers and social media specialists. How can you quantify the progress of your efforts?
Jeremiah & John have created a report that outlines the main areas and also have provided a simple equation to calculate each one.
Make sure that you benchmark and choose the ones that make sense in your case. Then track your metrics from month to month against those.
Here’s the complete report and you can pop on over to Slideshare & download a copy there.
[…] solicited input from dozens of companies and individuals in the ecosystem, including folks like Connie Benson, David Berkowitz, Shiv Singh, Blake Cahill, and from companies like Biz360, Omniture, Radian6, […]
Thanks for sharing this resource Connie! And that’s a great reminder to us all to pick the benchmarks which make the most sense to us. Sometimes we forget that…