I appreciate that Chuck Hemann invited me to join a panel on social media ROI.


Ken Burbary moderated the panel. David Alston and Don Bartholomew joined me in sharing their ideas on how organizations can measure and realize ROI from social media engagements.

David pointed out that there is no magic button that calculates ROI. Measurement for every organization will be different. We agreed that a social media strategy needs to be meeting business objectives and be measurable. It’s important to speak in the language of the C-suite in order to sell social.

Don also talked about utilizing social data for market research creating models to anticipate behavior.

Here’s the deck that I put together.

How are you measuring your efforts?