There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when I had a phone call with a Director at Dell. At the time I was focused on the Community Manager profession. We talked about the challenges of how to get every employee to act as a Community Manager on behalf of the company.
Fast forward to the present and I have almost three years experience working at the most social business in the world! It has been a time of great learnings. I started with refreshing Dell’s communities and advocacy program. A year ago I started considering Dell’s content and shifted to optimizing our inbound content marketing effort. Change is always imminent and today I am leading Dell’s global social strategy, innovation and governance.
I was invited to present my learnings at the Rethink Marketing Conference in Oslo, Norway. Their tag line is rethink, review and react. This prompted me to really take a hard look at where I have been, where I’m at now and where I’m going…
Here is the deck that I will be presenting today in Oslo. It has special meaning to me to be back in my ancestral homeland to kick off this new chapter in my career. A huge thank you to @ArntEriksen, his Rethink Marketing team and The Thief hotel for the AMAZING Nordic hospitality! You can follow the conversation and reaction on Twitter and Facebook. I humbly propose to you, my readers, my next turn as a Social Bizologist. It comes with a promise to entertain you as we learn together about the challenges around Social Bizology (How to make a Business Social). Thank you in advance for uplifting the message and sharing it as you will. It’s my responsibility to ensure that it resonates and provides value.
I invite you to help me define this new era! Please share your thoughts in the comments.
[…] Connie Bensen, Global Social Media, Dell @CBensen Slideshare is my favorite platform for using high performing […]
[…] Connie Bensen, Global Social Media, Dell @CBensen Slideshare is my favorite platform for using high performing […]
[…] Connie Bensen, Global Social Media, Dell @CBensen Slideshare is my favorite platform for using high performing […]
[…] 1. Connie Bensen, Global Social Media, Dell @CBensen The content needs to be lightly branded at the end of the piece of content (ebook or infographic). The content shouldn’t be too long and it needs to provide specific value to the reader. In other words it shouldn’t be self-serving to the brand. I received an ebook last week that was 119 pages long! I skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) […]
[…] Strategy, Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Strategy, Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Strategy, Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] 1. Connie Bensen – Global Social Media, Dell @CBensen Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content is used in social channels. Consideration type content can be used for paid targeted audience buys. […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, DellMy prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social channels is a waste of time and resources (if paid amplification is used). People will recognize it for the advertising that it is and not engage with it. […]
[…] 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social channels is a waste of time and resources (if paid amplification is used). People will recognize it for the advertising that it is and not engage with it. […]
[…] 1. Connie Bensen – Global Social Media, Dell @CBensen Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content is used in social channels. Consideration type content can be used for paid targeted audience buys. […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovación y Gobernanza, Dell Mi predicción para 2015 es que el vendedor digitales aka Bizologist Social (la persona guiar la integración de lo social en las funciones de negocio de una organización) […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Strategy, Innovation Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] Innovation & Governance, Dell My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will […]
[…] 1. Connie Bensen – Global Social Media, Dell @CBensen Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content is used in social channels. Consideration type content can be used for paid targeted audience buys. […]
[…] Connie Bensen, from Global Social Media, Dell, has a piece of advice for you. She argues that you need to make sure that the content you have is the right type of content for the community. Moreover, the content needs to occupy the right place in the journey of your customer. You need to make sure that awareness content is incorporated in social channels. […]