I am excited to announce that on Monday, I will begin a new position as Community Manager for ACD Systems! It is a wonderful opportunity for me to expand my support of their products & community. I will also be able to follow my passion in exploring social media, it’s tools, the various aspects of [...]

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How’s that for a name? It’s a result of our brainstorming session … for my sister’s new business! I’m so proud of my little sis! I’ve converted her into a blogger now!
So why did Heidi need a business name? Well people have been asking me to do technical work. Ahem, you really don’t want [...]

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Yesterday I had a lot of driving time in visiting 3 of my branches. I had decided that I wanted to do my staff’s year end performance eval’s before I left. I spent time reflecting on my leadership over the past years & realized that there are some analogies that apply to: 1) adoption of [...]

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Last May I knew that I was hooked on Social Media & the study of how it could be applied to marketing. I translated the use of the tools for our readers at our DigiScrapInfo.com blog with favorable response. After reading Seth Godin’s book, the Dip. I realized that I was in a cul-de-sac [...]

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Recently I posted tips on Befriending in Facebook & elsewhere, but today I had a conversation that prompted me to think about the psychology behind being shy of social networking. So I want to come at it from a different direction & ponder why people feel uncomfortable with social networking. These ideas are my own [...]

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My post on ideas for befriending received a great response & I’d like to build on that. InSeries is one of my favorite plug-ins in WordPress (& probably most vital to my readers because I can type a lot!). It really helps me blog in manageable chunks. I think it also connects new readers with [...]

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My sister can be a riot! Last night we had this conversation - it was late mind you! but, she started it with…

hejeva: I think your blog is almost ready to be used.
bensenc: mine?
hejeva: yes yours
bensenc: ummm yeah - maybe by next tues or so
bensenc: does the programmer in you think it’s ready to [...]

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I have worked in public libraries for 8 years. My role for the past 7 years has been to provide training, leadership & strategic planning in the tech. area. Attending national conferences has also provided a great overview of how libraries are shifting to adopt new technologies in order to stay relevant & appeal to [...]

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Do you find branding easy or a challenge? In creating this blog, branding it was easy, I used my photo that I’m using at Facebook & around the web and that dictated the color which in turn drove the theme choice. That photo is very representative of me. Someone from my new company suggested a [...]

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As a part of my new job, I will be responsible for metrics. As you know that’s just beginning to be explored for certain areas of social media, but for blogs it’s pretty easy. I have a math degree and my sister may tell you that I’m hung up on stat’s (don’t listen to her!). [...]

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