Comments on: Measurement, ROI & Social Media

By: Measuring Intangibles Revisted - Social Media Metrics & ROI « Mission Driven Marketing

Thu, 21 Feb 2008 18:16:00 +0000

[...] Measurement, ROI & Social Media Blogger and ACDSee Community Manager Connie Bensen was part of a meme detailing her approach to using quantitative and qualitative metrics in measuring social media ROI. The meme was started by Geoff Livingston at The Buzz Bin blog and has lots of great insight from others who were tagged in the meme. [...]

By: madhavaji

madhavaji — Fri, 28 Dec 2007 17:26:10 +0000

Nice post Connie, very useful information. Thanks for sharing it.

I don’t think the link for “Online Community Research Network” works, at least not for me.

Thanks again,

By: Shama Hyder

Shama Hyder — Thu, 20 Dec 2007 19:08:03 +0000

Connie-this is really cool. Thank you so much for sharing!

By: The Measurement Meme Redux » The Buzz Bin

The Measurement Meme Redux » The Buzz Bin — Wed, 19 Dec 2007 08:49:30 +0000

[...] Benson has some great examples of quantitative and qualitative methods and benchmarks that she follows. She also includes this [...]

By: Little social media ROI roundup : herbsawyer.com

Little social media ROI roundup : herbsawyer.com — Mon, 03 Dec 2007 16:54:34 +0000

[...] Connie Bensen My Conversation Blog - was tagged in an ongoing pass along ROI discussion. Her post digs into both quantitative and qualitative variables on ROI measurement. [...]

By: » More on Measuring Social Media Success Connie Bensen: My Conversations

» More on Measuring Social Media Success Connie Bensen: My Conversations — Sat, 17 Nov 2007 20:49:55 +0000

[...] by Connie in ROI, Web Strategy Table of contents for ROI & Social MediaROI on Community BuildingMeasurement, ROI & Social MediaMore on Measuring Social Media [...]

By: Social Media Measurement: Communications Marketplace and Share of Credibility | Gauravonomics Blog

Fri, 09 Nov 2007 23:31:13 +0000

[...] was recently tagged by Connie Benson on the social media measurement meme started by Geoff [...]

By: Connie

Connie — Fri, 09 Nov 2007 05:58:47 +0000

Thanks Tim for your feedback. You provided a lot of insight.

Geoff, as I tweeted, I’ve been thinking about this for awhile. It’s a very timely topic!

thanks Lewis! This project is more than just about a blog. The blog is a small part. It’s more of a web strategy project with a focus on customer satisfaction.

By: links for 2007-11-09

links for 2007-11-09 — Fri, 09 Nov 2007 05:27:32 +0000

[...] Measurement, ROI & Social Media Connie Bensen: My Conversations We’re going to be working in the web strategy area of maximizing our website & all customer touchpoints, so there were a number of quantitative areas to measure. I also chose some qualitative areas to monitor (tags: socialmedia metrics measurement roi) [...]

By: Lewis Green

Lewis Green — Thu, 08 Nov 2007 15:06:16 +0000

Great project! I, too, often write about social media ROI and have been following the numbers at my blog closely. However, my approach is nowhere as sophisticated at this project. Way to go!