Comments on: Community Manager Role

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By: kerstin

kerstin — Mon, 25 Aug 2008 06:57:33 +0000

I’ve recently taken on the role as a Community Manager, which I think is an ok title. But I agree that managing a community is just as hard as managing knowledge (knowledge management has always been har as well…)

The best term I’ve heard so far is gardening, it’s also a good metaphor to use.

By: Community Management » Blog Archive » Kim jest Community Manager?

Community Management » Blog Archive » Kim jest Community Manager? — Mon, 02 Jun 2008 02:13:00 +0000

[...] http://conniebensen.com/blog/2007/11/25/community-manager-role/ [...]

By: Canuckflack / Ideas of community: Lonely Girl vs. Blair Witch Project

Canuckflack / Ideas of community: Lonely Girl vs. Blair Witch Project — Sat, 01 Dec 2007 23:54:48 +0000

[...] wonder that a whole segment of specialists are building a separate identity as community managers, community liaisons, or even community curators. There’s more of a hint of social work in [...]

By: Connie

Connie — Mon, 26 Nov 2007 01:24:32 +0000

That’s one I haven’t heard Valeria.

Customers perceive the efforts of a person in this position & are grateful of their presence (no matter the title). They appreciate personalized customer service & the community participation.

By: Valeria Maltoni

Valeria Maltoni — Sun, 25 Nov 2007 21:48:27 +0000

At Fast Company readers’ network that title used to be “coordinator” when I started that role back in early 2000. Now I call myself curator. It seems a better fit for the role than “manager” (with all its history in corp. America). Just my .02, words matter.

By: Connie

Connie — Sun, 25 Nov 2007 20:01:54 +0000

I updated the 4th tenet.

Dennis - I agree that the ‘online’ does narrow the scope. My company has Community Meetings & dept’s report on their projects. It’s an awesome internal function & I report on the external community. Operations, QA, customer service & my marketing manager also report on interactions with the community at large.

Sascha - I’m not sure if any of this is ‘typical’ in the US yet either. My ‘formal’ community is our product forums & I would think that most companies have them?

Jim - Isn’t that mindmap just a great resource? Maybe not enough for you to use a PPT, but certainly worth referring people to.

And Sascha & I have an idea to make it even better! stay tuned…

By: Jim Turner

Jim Turner — Sun, 25 Nov 2007 19:07:54 +0000

Thanks for the post Connie. I swore I wouldn’t use PPT in my presentation tomorrow about Hiring Social Media Managers, but these resources keep popping up. I think I’ll refer to it and they can come and see the map, as it does provide a pretty detailed list.

By: Dennis McDonald

Dennis McDonald — Sun, 25 Nov 2007 18:59:11 +0000

Sascha: thanks for the response. My question originates from the need to navigate relationships where some people use online tools (such as social networks) and some don’t. Plus there’s the fact that aspects of a relationship with a given individual can be handled both via online techniques as well as via other (e.g., face to face, telephone) means. I know this sounds obvious but when social networking systems proliferate (and overlap) you need to step back now and then and figure out how best to relate to a given “community,” and that usually requires a mix of media and channels. Hence, my concern that “online community manager” is a too-narrow concept.

By: Sascha A. Carlin

Sascha A. Carlin — Sun, 25 Nov 2007 18:46:02 +0000

Dennis: As I understand it, Community Management (w/o “Online”) is a role typical for the US. Here in Germany we don’t have such strong locally focused communities - they are there, but not as professionally organized or managed as in the US.

Beside, I strongly believe the difference is not as big. It’s the people, online and offline, who make a community become a community, so to speak.

Of course the doing is different and the tools are not the same. But in the end it’s the facilitation of communication, sharing and “togetherness”, regardless which medium you look at.