How will Digital Natives affect the Workplace?

Published in November 14th, 2007

Jeff Pulver sent a request to a group of us in Facebook. Someone asked him for help on a research project. I don’t have anything written on this topic, but my recent librarian skills love a good challenge!
I’m taking a class in organizational behavior and I have to write a research paper. I would like [...]

Networking is Building Relationships

Published in November 13th, 2007

Posted by Connie in Comm Building, Networking

4 Comments

Do you question the value of the friending procedure on social networks? Do you have any contact with those people after the initial acceptance? I’ve written about Shyness in Social Networking & this article explains the underlying reasons behind it.
The procedure isn’t the issue. It’s what you do after that’s important. I found the perfect [...]

Giving a Brand Personality

Published in November 11th, 2007

Posted by Connie in Branding, Marketing

8 Comments

Does a brand have personality? This question brought more to mind:

If you asked your customers, would they say that your brand has personality?
As a marketer how do you give your brand personality?
As a Community Manager how can I give our ACDSee brand personality?

All of those questions resulted from reading about Rohit Bhargava’s new book.

Faceless companies [...]

Day in the life of a Community Manager

Published in November 10th, 2007

Posted by Connie in Inspiration, Motivation & Leadership, Reflections

4 Comments

How often do you pause & look back on the path that brought you to where you’re at? Do you assess the challenges that you overcame or feel thankful for the events that brought you to this point?
People around me realize pretty quickly that I’m high energy & that I’m always planning, doing & evaluating. [...]

Measurement, ROI & Social Media

Published in November 7th, 2007

Posted by Connie in Measurement & ROI

13 Comments

Geoff Livingston asked me to join his collective quest to gather information on measurement & ROI (return on investment) for social media campaigns. This is a topic that I recently wrote about. So it is very timely.
My project is outlined in the previous post. And at the time of that writing I was finishing the [...]

Facebook Advertising

Published in November 7th, 2007

Posted by Connie in Facebook, Marketing

1 Comment

Yesterday the new Facebook advertising plan was announced. It’s logical that it’s going to be integrated right into our newsfeeds. Maximum exposure is the goal. And I think that the premise is that if it’s transparent, then it will work? (that part I’m still trying to understand). But let’s keep in mind that it IS [...]

Trials & Tribulations of Technology

Published in November 6th, 2007

Posted by Connie in Reflections

2 Comments

I’ll start with the joys of technology first in case you don’t want to read to the end.
1. My first project was put up on ACDSee’s intranet today!

Ten pages & it’s titled ‘Maximizing Customer Communications’
I’m excited to get started on it.

2. I won an iPhone on Facebook - seriously! it was confirmed today

Once it [...]

Networking Effectively with Social Media

Published in November 4th, 2007

Posted by Connie in Inspiration, Motivation & Leadership, Networking

2 Comments

That sounds odd because why would anyone purposefully ineffectively network?! That’s the main criticism of social networking sites though - people add friends & then say, nothing’s happening. Well, there’s more to it than just clicking ‘approved’ for a friend request.
What needs to happen next if you’re going to effectively network:
1. Get Involved - if [...]

Introducing Utterz to DigiScrapInfo.com

Published in November 4th, 2007

Posted by Connie in Social Media Tools

No Comments

My introduction of Utterz at my other blog www.DigiScrapInfo.com

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Scoble’s Social Media Starfish

Published in November 3rd, 2007

Posted by Connie in Marketing

3 Comments

Isn’t this a great representation of the social media landscape? Darren Barefoot created it based on a video where Robert Scoble explained it.
Wouldn’t it be a great diagram to explain the use of social media tools? and how they fit into marketing strategies?
How many of these are you using? Which ones should you be trying?

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