Published in January 28th, 2008
This is the last part in this series. It’s also the segment that caused the most discussion in the original post.
As a community manager, I work with advocates at a number of levels. And I think that as your social media program succeeds you’ll realize this also. Over time you’ll have those that are super [...]
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Published in January 27th, 2008
I was recently asked - What would your “top ten rules” of designing social networks or communities be? 1. Evaluate the company’s brand & how it relates to it’s community. Where are your supporters at? 2. Have a strategy - who is your target audience? 3. Decide on the platform that [...]
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Published in January 23rd, 2008
This question is asked often - What is the average salary? Last September I tackled it & posted some numbers. But it’s like trying to nail down measurement of social media - it’s quite elusive.
On the other hand is it time for Community Managers to start talking about salaries? As this position becomes more prevalent [...]
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Published in January 22nd, 2008
Do you ever talk with someone & just connect immediately? That’s what happened last week when Anna Farmery & I talked via Skype. She is truly an incredible person! Her motto at her blog, The Engaging Brand is: “People will forget what you said, people will forget what you did, but people will never forget [...]
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Published in January 19th, 2008
If you’re listening then you’ll find where people are talking about your brand.
Google alerts are my favorite form of listening. I prefer subscribing to them by email rather than rss because it seems to provide more collective results. Technorati has a similar search function. And watching the pattern trends on Feedburner & Google Analytics will [...]
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Published in January 17th, 2008
Comments on the first post in this series made me realize that I needed to expand on how to enable your influencers.
The first step I listed was to ‘Identify your Influencers’
Who are they?
How will you recognize that they promote your product?
Why do you want to engage with them?
First off, I don’t think that you can [...]
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Published in January 12th, 2008
… for a Community Manager. There’s no question about that. There are so many facets to the role, but ‘damage control’ is probably the most challenging & requires a lot of patience & public relations skills.
I had practice with this in the real world. As the supervisor, unhappy people were passed on to me. What [...]
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Published in January 9th, 2008
Today on Twitter Mack Collier saw me doing what I do best - Enabling an Influencer.
This is a Community Manager’s most important function. It’s not marketing, advertising, nor social media, it’s just plain old fashioned expressing yourself about a product that you believe in. It is word of mouth & the power is phenomenal. You [...]
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Published in January 7th, 2008
My good friend Shashi (and new social media guy at his company) tagged me on this meme that’s moving around.
Here we go: Eight Things You Didn’t Know About Me
1. I was born further north than where I live now in Minnesota. So I speak fluent Canadian.
2. In high school when I asked questions my teachers [...]
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Published in January 4th, 2008
As 2008 begins many people have resolutions. As we head into the income tax season here are my thoughts on financial planning. And I’m not all about money. My first job was with the federal government & I left that when my daughter was born to teach. Then I worked in a public library system [...]
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