Should you have a corporate presence on Twitter?

Published on April 6th, 2008

Listening is an integral part of monitoring the conversations. As a community manager I’m not only actively listening but also noticing how other companies are listening & participating. It’s exciting to to see more corporations using Twitter! How do I know that they are? Well, upon mention of a product or company within minutes the brand or a representative is following me.

As a customer this means that I have direct contact with the company. It’s very powerful! And the personal touch means a lot to me.

Who are actively using Twitter?

@MarketingProfs,@BulldogSolut (Bulldog marketing), @evernote
people representing indeed.com, radian6 and many more!

The other part of this is monitoring what people are saying on Twitter about your brand. I use tweetscan.com in the same way that I have GoogleAlerts set up: a daily report on @cbenson, @cbensen, acdsee and ‘community manager’

@jowyang recently listed a number of helpful Twitter app’s.

And if you’re wondering what Twitter is - Lee LeFever of CommonCraft has a video on it:

If you’re not on Twitter yet, sign up & follow me @cbensen

Connect with me on Facebook (link under my photo on left - works for Twitter too!) & I’ll be glad to help you with Twitter.

*update* 2 more corporations found me today: @HRBlock & @carnivalcruises

And I shouldn’t have forgotten my friends at @batchblue & also @perkettpr

*update* here’s an excellent article on why Companies Should Use Twitter

4 users responded in " Should you have a corporate presence on Twitter? "

Andrew Cafourek said, in April 6th, 2008 at 7:58 pm

Perfect example of a company monitoring twitter:

http://tinyurl.com/4f5mb7

Michael Arrington complained about Comcast and they promptly showed up at his door to fix it. Now the conversation has shifted to “Did they only do that because he is an “A-lister?” But that is a far better conversation for Comcast than they would have had to deal with if he had written a 100% negative post on TechCrunch!

David Alston said, in April 7th, 2008 at 7:02 pm

Hi Connie, great points. For me, I make it a habit to generally follow folks that mention Radian6. As you say it’s a quick way of saying a digital “Hi there” and I care to hear what you are saying. Now that Radian6 has full Twitter coverage as part of the solution I use our own solution to stay on top of what being mentioned in Twitter and of course all of the other types of social media. That’s actually how I knew you just mentioned us here in your post of course Hope all is well ACDSee. Cheers. David

Connie said, in April 7th, 2008 at 7:51 pm

Thanks for that recent example Andrew! I think that Twitter is going to be just as valuable as Google alerts.

Hey David - It’s great that you’ve built that into Radian6! You guys have a brilliant solution for all that I do manually thru a variety of methods. I definitely recommend that people check into Radian6 if they want a nice solution for tracking conversations about their brand!

Mari Smith said, in April 10th, 2008 at 12:40 am

Great post, Connie! I’m as enthusiastic about Twitter as I am about Facebook! I couldn’t imagine life without either of these two powerful platforms for instant connection and market positioning.

Thanks for the heads up on Jeremiah’s post too - I don’t always get to keep up with all my fave bloggers!

Hope you’re doing awesome!