Comments on: After 10 years - the Cluetrain Manifesto Conversation http://conniebensen.com/blog/2008/05/04/the-cluetrain-manifesto-conversation/ Community Strategist Sun, 06 Jul 2008 02:59:10 +0000 http://wordpress.org/?v=2.5.1 By: Rodger D. Johnson http://conniebensen.com/blog/2008/05/04/the-cluetrain-manifesto-conversation/#comment-960 Rodger D. Johnson Wed, 07 May 2008 15:17:29 +0000 http://conniebensen.com/blog/2008/05/04/the-cluetrain-manifesto-conversation/#comment-960 All of your points are valid and valuable, but this one resonated most with me: "...those that are on the company’s front lines NEED to be not only comfortable with talking with customers but also be well versed in how important word of mouth is." While I have learned the ropes of higher education, I have a heart for younger, less experienced students who get lost in the maze of information, and many times misinformation. Recently, I helped a student navigate a thorny situation in which all of the front line folks she tried to deal with seemed inept at best. I felt sorry for the student and angry at the institution at the sometime for putting front line employees in immediate contact with student, but leaving them without the training, knowledge, tools and authority or access to an authority figure to address the people. Needless to say, after the fiasco, we were both exhausted. Is that really how things are suppose to be? No. All of your points are valid and valuable, but this one resonated most with me: “…those that are on the company’s front lines NEED to be not only comfortable with talking with customers but also be well versed in how important word of mouth is.”

While I have learned the ropes of higher education, I have a heart for younger, less experienced students who get lost in the maze of information, and many times misinformation. Recently, I helped a student navigate a thorny situation in which all of the front line folks she tried to deal with seemed inept at best.

I felt sorry for the student and angry at the institution at the sometime for putting front line employees in immediate contact with student, but leaving them without the training, knowledge, tools and authority or access to an authority figure to address the people.

Needless to say, after the fiasco, we were both exhausted. Is that really how things are suppose to be? No.

]]> By: Lingolook » My take on Cluetrain http://conniebensen.com/blog/2008/05/04/the-cluetrain-manifesto-conversation/#comment-959 Lingolook » My take on Cluetrain Wed, 07 May 2008 13:45:13 +0000 http://conniebensen.com/blog/2008/05/04/the-cluetrain-manifesto-conversation/#comment-959 [...] After 10 years, most still don’t get it - the Cluetrain Manifesto … - Let’s take a couple of minutes to talk about The Cluetrain Manifesto because many of my readers are new to social media marketing… [...] [...] After 10 years, most still don’t get it - the Cluetrain Manifesto … - Let’s take a couple of minutes to talk about The Cluetrain Manifesto because many of my readers are new to social media marketing… [...]

]]> By: Valeria Maltoni http://conniebensen.com/blog/2008/05/04/the-cluetrain-manifesto-conversation/#comment-928 Valeria Maltoni Sun, 04 May 2008 18:24:42 +0000 http://conniebensen.com/blog/2008/05/04/the-cluetrain-manifesto-conversation/#comment-928 Thank you for providing so many points to think about, Connie. It's interesting to note that management should have been aware and involved with the front lines all along - social media tools or not. One of the most overlooked parts of branding and marketing is the service to the company's current customers. Somehow they rarely make the radar, and they are the lifeblood of the business. Thank you for providing so many points to think about, Connie. It’s interesting to note that management should have been aware and involved with the front lines all along - social media tools or not. One of the most overlooked parts of branding and marketing is the service to the company’s current customers. Somehow they rarely make the radar, and they are the lifeblood of the business.

]]>