Duality Reality: Who Controls the Message in The Enterprise?

Published in May 15th, 2008

That was the topic of the panel discussion last night hosted by the
Minnesota Interactive Marketing Association. It was fabulous to see over 250 people there!
The panel included representatives from Minnesota’s largest brands:

Jim Cuene, Director of Interactive, General Mills
Brad Smith, VP of eCommerce & Digital Marketing, Fingerhut Direct Marketing
Gary Koelling, Creative Director, Social Technology, [...]

Minnesota Social Media events this week

Published in May 12th, 2008

Posted by Connie in Events

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Will you be there? I’m really excited about making the jaunt down for the two events! I live closer to Canada than I do the Twin Cities, but that doesn’t affect my working remotely. I’ve gotten to know people from all over the world, but meeting in person has great value!
Because I’m a connector [...]

Happy Birthday & Happy Mother’s Day

Published in May 11th, 2008

Posted by Connie in Reflections

2 Comments

First I’m going to wish my mom, sister & sister-in-law all a Happy Mother’s day! You guys are the best! and I know you read my blog, so that makes you even more loveable!
And yes once in awhile my birthday hits Mother’s Day as it did this year. It’s a time for pausing to [...]

Social Media Measurement

Published in May 10th, 2008

Posted by Connie in Measurement & ROI

12 Comments

I spent much of today building out a wiki for an event next week sponsored by the Minnesota Interactive Marketing Association. I want to share the section on Social Media Measurement here:
The information is based on a webinar that Jeremiah Owyang gave last January.
Web Analytics provide traditional attributes of page views, unique site visitors, etc. [...]

First Post on Social Media Today

Published in May 9th, 2008

Posted by Connie in Branding, Leadership & Motivation

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I was excited to find my post on Uses of Twitter featured on Social Media Today! When you become a member you can add your blog feed & editors there choose which articles to publish on the site.
It’s great to have my writing recognized & shared. And the members of Social Media Today are amongst [...]

Building Community in the Enterprise

Published in May 8th, 2008

Posted by Connie in Digital Natives, Internal Community

2 Comments

Yesterday’s webinar, Web 2.0 in the Enterprise, by Rob Koplowitz of Forrester was an excellent presentation that really got me thinking about the various aspects of building community inside the enterprise. Most of my focus has been external but the concepts of working efficiently, collaboration & building relationships applies to the internal aspects too.
Here’s an [...]

Community Manager Salary

Published in May 7th, 2008

Posted by Connie in Salary for Comm Roles

2 Comments

The Community Manager role is becoming more prevalent in organizations. Along with that comes the question of salary (or at least people are asking me about it & it’s one of the highest search terms hitting my blog).
Here are the trends - based on information from the Facebook Community Manager group (which I’d recommend participating [...]

Ideas for Using Twitter

Published in May 7th, 2008

Posted by Connie in Branding, Micromedia

5 Comments

There have been many posts on Twitter & tutorials keep coming out. Awhile ago I wrote about how I had to shift my use of Twitter.
When I had only 120-150 followers I checked in 3-4 times per day. And I would page back through everyone’s tweets & open links that I would read later.
But the [...]

After 10 years - the Cluetrain Manifesto Conversation

Published in May 4th, 2008

Posted by Connie in Comm Mgr Role, Encouraging Comm Participation, Getting Community Started

3 Comments

There are some people with very strong voices & Valeria Maltoni has one that’s worth listening to. Her writing is focused & provides key points on marketing with social media. I’m honored to be invited to join a meme that contemplates where we’re at on the 10th anniversary of the publication of The Cluetrain Manifesto.
Let’s [...]

First Vacation Abroad

Published in May 4th, 2008

Posted by Connie in Reflections

3 Comments

Travel has been my dream & in two weeks we’ll be making our first trip abroad! Family & friends ask why I chose London & Paris? My choice was heavily influenced by favorite authors ranging from the Bronte sisters to Catherine Cookson & modern Katie Fforde. And I look forward to visiting Chaucer’s Canterbury. Historical [...]

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