Connie Bensen

My Conversations

Personality not Included (but helpful!)

Published in April 10th, 2008

I love participating online. Blogs provide lots of opportunities to share thoughts & discuss the latest topics & trends. Rohit Bhargava gave us a huge opportunity as he launched his book, Personality not Included

Almost 60 bloggers each submitted 5 interview questions. I was quite appreciative of having my questions in the top 12 chosen. [...]

Does your Brand Have Personality?

Published in March 30th, 2008

Posted by Connie in Books, Comm Mgr Role

6 Comments

I’m really excited about Rohit Bhargava’s new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, that will be soon published. I’ve been patiently waiting ever since I first read about it on his blog. The concept of brands having personality totally resonates with me. I’ll take it [...]

The Age of Conversation

Published in March 29th, 2008

Posted by Connie in Books

2 Comments

As a librarian I always enjoyed promoting books. There was talk that Google & the web would replace them, but I don’t think that will ever happen. I enjoy the tactile experience of a book. At times I crave it. Books are an integral part of our learning experience.
If you’re into social media, have you [...]