Published in May 4th, 2008
There are some people with very strong voices & Valeria Maltoni has one that’s worth listening to. Her writing is focused & provides key points on marketing with social media. I’m honored to be invited to join a meme that contemplates where we’re at on the 10th anniversary of the publication of The Cluetrain Manifesto.
Let’s [...]
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Published in May 2nd, 2008
Chris Brogan has started a big conversation on his blog. My story needs to be shared on my blog so here we go!
What were your first steps into social media?
In March of 2006, I attended an in-service with Library 2.0 guru Michael Stephens. He outlined the components of Web 2.0, introduced us to blog readers, [...]
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Published in March 30th, 2008
I’m really excited about Rohit Bhargava’s new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, that will be soon published. I’ve been patiently waiting ever since I first read about it on his blog. The concept of brands having personality totally resonates with me. I’ll take it [...]
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Published in March 30th, 2008
This post is primarily intended for companies wondering why they should create a Community Manager position? But it also gives those interested in the occupation a high level overview of the position & it’s responsibilities. Companies that have a Community Manager have engaged a person with exceptional communication skills. This person provides a human [...]
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Published in March 17th, 2008
It’s a common place thing online & periodically I see reference to it.
Last Sunday morning I made my morning stop at the ACDSee forums. Upon logging in, I saw the words - "you’ve been hacked". Joy …. not the way a Community Manager wants to start the day, week, or whatever!
One of my [...]
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Published in March 2nd, 2008
When I joined ACDSee last September as their community manager I knew that there would be exciting projects! Beta had a meaning for me because I helped with the ACDSee Pro 2 beta last summer. But I wasn’t involved at the level that I have been with this one.
The word ‘beta’ has new meaning for [...]
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Published in February 26th, 2008
You’ve done all the right things… You are:
listening to your community
interacting with them
establishing a rapport
And things are moving along great. If you have an active community & product(s) that aren’t perfect then it’s best to realize that negative feedback is going to happen & it is good.
Jeremiah Owyang’s new FAQ series started with What if [...]
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Published in February 4th, 2008
People are asking, “How do I become a Community Manager?”. “What does the job description look like?” What qualities do I need to have?
This is an emerging role so it varies greatly. My prediction is for two things:
The role is going to become an integral part of companies as they adopt social media. (J. [...]
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Published in January 22nd, 2008
Do you ever talk with someone & just connect immediately? That’s what happened last week when Anna Farmery & I talked via Skype. She is truly an incredible person! Her motto at her blog, The Engaging Brand is: “People will forget what you said, people will forget what you did, but people will never forget [...]
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Published in January 12th, 2008
… for a Community Manager. There’s no question about that. There are so many facets to the role, but ‘damage control’ is probably the most challenging & requires a lot of patience & public relations skills.
I had practice with this in the real world. As the supervisor, unhappy people were passed on to me. What [...]
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