Connie Bensen

My Conversations

After 10 years - the Cluetrain Manifesto Conversation

Published in May 4th, 2008

Posted by Connie in Comm Mgr Role, Encouraging Comm Participation, Getting Community Started

There are some people with very strong voices & Valeria Maltoni has one that’s worth listening to. Her writing is focused & provides key points on marketing with social media. I’m honored to be invited to join a meme that contemplates where we’re at on the 10th anniversary of the publication of The Cluetrain Manifesto.
Let’s [...]

Enabling your advocates

Published in January 28th, 2008

Posted by Connie in Encouraging Comm Participation, Evangelism

No Comments

This is the last part in this series. It’s also the segment that caused the most discussion in the original post.
As a community manager, I work with advocates at a number of levels. And I think that as your social media program succeeds you’ll realize this also. Over time you’ll have those that are super [...]

Engaging your Advocates

Published in January 19th, 2008

Posted by Connie in Encouraging Comm Participation, Evangelism

1 Comment

If you’re listening then you’ll find where people are talking about your brand.
Google alerts are my favorite form of listening. I prefer subscribing to them by email rather than rss because it seems to provide more collective results. Technorati has a similar search function. And watching the pattern trends on Feedburner & Google Analytics will [...]