I spent much of today building out a wiki for an event next week sponsored by the Minnesota Interactive Marketing Association. I want to share the section on Social Media Measurement here:
The information is based on a webinar that Jeremiah Owyang gave last January.
Web Analytics provide traditional attributes of page views, unique site visitors, etc. [...]

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My first intention was to gather all the responses to the Measurement meme that Geoff Livingston started. But today after doing some reading I’m going to take this in a different direction.
I ended up here at Avinash’s post Six Rules for Creating a Data Driven Boss. You can’t follow Jeremiah Owyang without reference to Avinash’s [...]

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Geoff Livingston asked me to join his collective quest to gather information on measurement & ROI (return on investment) for social media campaigns. This is a topic that I recently wrote about. So it is very timely.
My project is outlined in the previous post. And at the time of that writing I was finishing the [...]

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