Published in March 21st, 2008
Shel Israel & Robert Scoble have new jobs. They’re both making informative movies for FastCompany.com. I came to know their names thru Naked Conversations, the book they co-authored. It’s a must read, so go find a copy!
This morning a friend linked me to Shel’s interview with Jeremiah Owyang on Communities. There’s a lot of excellent [...]
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Published in March 13th, 2008
Building community online is great. I’ve been doing it for awhile, but I have more experience with doing it in real life. For nine years I promoted public libraries & always enjoyed the aspects of outreach.
Early this week I was invited to talk about ACDSee software at the Winnipeg Camera Club. I met the person [...]
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Published in February 19th, 2008
If you’re interested in Community Management topics, there’s an active Facebook group where discussions are happening. With over 1000 members from around the world there is a variety of contributions.
Here is a question that’s frequently asked:
I need help getting people to use a forum. I find that people will look at the questions but do [...]
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Published in February 17th, 2008
If you’ve decided to incorporate social media tools into your mix for supporting your customers, have you thought of looking beyond your existing community? Let me ask this in another way, would you like to expand your market?
Brian Solis recently had an excellent post that included this graphic:
The stages are from the customer’s perspective. But [...]
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Published in February 15th, 2008
This past week my sister & I attended the Craft & Hobby Association trade show in Anaheim, CA. The stat’s are 20,000 people attend & 3,200 exhibits.
The majority of the attendees are retailers ordering merchandise for their stores. We had appointments with editors of various publications. It was exciting for me to demo our products [...]
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Published in January 17th, 2008
Comments on the first post in this series made me realize that I needed to expand on how to enable your influencers.
The first step I listed was to ‘Identify your Influencers’
Who are they?
How will you recognize that they promote your product?
Why do you want to engage with them?
First off, I don’t think that you can [...]
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Published in December 20th, 2007
I’ve seen so much discussion about how blogging is affecting how news is reported & sales of newspapers. Yesterday it dawned on me how newspapers have integrated aspects of social media into their online presence.
At my house we admit that once we had access to the regional newspaper online, we quit taking delivery of the [...]
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Published in December 5th, 2007
I’m in Seattle at the Web Community Forum. A conference on Facebook for business strategy.
Last night a few of us got together & I had the opportunity to meet Jeremiah Owyang & Sean O’Driscoll. If you’ve read some of my previous blog posts you’ve read about these guys. They’ve been awesome influences in my blogging [...]
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Published in November 25th, 2007
It’s interesting how many people that I’ve gotten to know are shifting to positions in social media. Following the evolution of the industry is also fascinating. Two have become social media specialists in advertising/PR firms. I’m not sure what Chris Brogan’s new title is? And most recently another friend is pressing his exec’s to add [...]
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Published in November 24th, 2007
Last night Twitter was taken down for a bit. There was a warning sign & some of us hung around just to see what would happen… What would happen to all those people addicted to Twitter? That was the question.
I suggested that we take the conversation to IM, but I saw some Pownce usernames [...]
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