Connie Bensen

Community Strategist

ROI of a Community Manager

Published in July 27th, 2008

There have been many references to ROI in terms of social media. A couple of my favorites are:

Return on Influence
Return on Interaction

There has been a lot of discussion recently about the Community Manager position.And the article in the WSJ about the Deloitte study brought out many from the industry in defense of communities. My take [...]

Measurement of my Blogging

Published in June 21st, 2008

Posted by Connie in Measurement & ROI, Reflections

11 Comments

Really this post should be titled:
Please join me in celebrating our success!

Because a Technorati Rank is a combination of my writing & your linking to my blog and listing it on your blogroll. So let’s have a party!
First let me explain Technorati Rank as I see many people wondering about it. There are [...]

Upcoming Webinar on Measuring ROI

Published in May 18th, 2008

Posted by Connie in Measurement & ROI, Reflections

3 Comments

Tomorrow I’m going on a big adventure to London & Paris. My husband & I are going to Europe to celebrate our 22nd anniversary! It’s our first trip abroad.
Getting around was a quandary, so I was excited to find the London Pass yesterday on Expedia. It gives us free access to all public transportation including [...]

Social Media Measurement

Published in May 10th, 2008

Posted by Connie in Measurement & ROI

15 Comments

I spent much of today building out a wiki for an event next week sponsored by the Minnesota Interactive Marketing Association. I want to share the section on Social Media Measurement here:
The information is based on a webinar that Jeremiah Owyang gave last January.
Web Analytics provide traditional attributes of page views, unique site visitors, etc. [...]

More on Measuring Social Media Success

Published in November 17th, 2007

Posted by Connie in Measurement & ROI

14 Comments

My first intention was to gather all the responses to the Measurement meme that Geoff Livingston started. But today after doing some reading I’m going to take this in a different direction.
I ended up here at Avinash’s post Six Rules for Creating a Data Driven Boss. You can’t follow Jeremiah Owyang without reference to Avinash’s [...]

Measurement, ROI & Social Media

Published in November 7th, 2007

Posted by Connie in Measurement & ROI

13 Comments

Geoff Livingston asked me to join his collective quest to gather information on measurement & ROI (return on investment) for social media campaigns. This is a topic that I recently wrote about. So it is very timely.
My project is outlined in the previous post. And at the time of that writing I was finishing the [...]