User generated content can be an elusive piece in the social media mix. Where do you find it? How do you leverage it? This is one of my favorite parts of my job. Customers make powerful statements about your products & brand. Are you listening? (A hint - It’s probably not happening on your corporate [...]

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This is the last part in this series. It’s also the segment that caused the most discussion in the original post.
As a community manager, I work with advocates at a number of levels. And I think that as your social media program succeeds you’ll realize this also. Over time you’ll have those that are super [...]

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If you’re listening then you’ll find where people are talking about your brand.
Google alerts are my favorite form of listening. I prefer subscribing to them by email rather than rss because it seems to provide more collective results. Technorati has a similar search function. And watching the pattern trends on Feedburner & Google Analytics will [...]

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Comments on the first post in this series made me realize that I needed to expand on how to enable your influencers.
The first step I listed was to ‘Identify your Influencers’

Who are they?
How will you recognize that they promote your product?
Why do you want to engage with them?

First off, I don’t think that you can [...]

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Today on Twitter Mack Collier saw me doing what I do best - Enabling an Influencer.
This is a Community Manager’s most important function. It’s not marketing, advertising, nor social media, it’s just plain old fashioned expressing yourself about a product that you believe in. It is word of mouth & the power is phenomenal. You [...]

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