Published in May 10th, 2008
I spent much of today building out a wiki for an event next week sponsored by the Minnesota Interactive Marketing Association. I want to share the section on Social Media Measurement here:
The information is based on a webinar that Jeremiah Owyang gave last January.
Web Analytics provide traditional attributes of page views, unique site visitors, etc. [...]
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Published in April 10th, 2008
I love participating online. Blogs provide lots of opportunities to share thoughts & discuss the latest topics & trends. Rohit Bhargava gave us a huge opportunity as he launched his book, Personality not Included
Almost 60 bloggers each submitted 5 interview questions. I was quite appreciative of having my questions in the top 12 chosen. [...]
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Published in March 30th, 2008
I’m really excited about Rohit Bhargava’s new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, that will be soon published. I’ve been patiently waiting ever since I first read about it on his blog. The concept of brands having personality totally resonates with me. I’ll take it [...]
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Published in March 29th, 2008
As a librarian I always enjoyed promoting books. There was talk that Google & the web would replace them, but I don’t think that will ever happen. I enjoy the tactile experience of a book. At times I crave it. Books are an integral part of our learning experience.
If you’re into social media, have you [...]
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Published in March 26th, 2008
User generated content can be an elusive piece in the social media mix. Where do you find it? How do you leverage it? This is one of my favorite parts of my job. Customers make powerful statements about your products & brand. Are you listening? (A hint - It’s probably not happening on your corporate [...]
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Published in March 21st, 2008
Shel Israel & Robert Scoble have new jobs. They’re both making informative movies for FastCompany.com. I came to know their names thru Naked Conversations, the book they co-authored. It’s a must read, so go find a copy!
This morning a friend linked me to Shel’s interview with Jeremiah Owyang on Communities. There’s a lot of excellent [...]
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Published in March 14th, 2008
I’m continually getting requests for information related to the Community Manager role. Others have helped me & I enjoy giving back. So I have created a Resources tab linking you to my most popular posts and to other’s posts that I frequently reference.
I hope that you find it helpful. Please let me know of your [...]
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Published in March 2nd, 2008
When I joined ACDSee last September as their community manager I knew that there would be exciting projects! Beta had a meaning for me because I helped with the ACDSee Pro 2 beta last summer. But I wasn’t involved at the level that I have been with this one.
The word ‘beta’ has new meaning for [...]
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Published in February 19th, 2008
If you’re interested in Community Management topics, there’s an active Facebook group where discussions are happening. With over 1000 members from around the world there is a variety of contributions.
Here is a question that’s frequently asked:
I need help getting people to use a forum. I find that people will look at the questions but do [...]
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Published in February 17th, 2008
If you’ve decided to incorporate social media tools into your mix for supporting your customers, have you thought of looking beyond your existing community? Let me ask this in another way, would you like to expand your market?
Brian Solis recently had an excellent post that included this graphic:
The stages are from the customer’s perspective. But [...]
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