Published in March 2nd, 2008
When I joined ACDSee last September as their community manager I knew that there would be exciting projects! Beta had a meaning for me because I helped with the ACDSee Pro 2 beta last summer. But I wasn’t involved at the level that I have been with this one.
The word ‘beta’ has new meaning for [...]
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Published in February 17th, 2008
If you’ve decided to incorporate social media tools into your mix for supporting your customers, have you thought of looking beyond your existing community? Let me ask this in another way, would you like to expand your market?
Brian Solis recently had an excellent post that included this graphic:
The stages are from the customer’s perspective. But [...]
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Published in November 26th, 2007
Like that question has never been answered before! So why am I addressing it? Well, someone asked my opinion & after coming up with 5 steps & prioritizing them I thought the process should be shared.
Here is my advice for starting a blog along with some resources to get you started.
1. Branding
Who are you & [...]
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Published in November 18th, 2007
Twitter users are intuitively on the cutting edge! A couple of days ago I saw someone comment that they wished they could order their take out food by text messaging.
Social media marketers will be challenged on how to help their clients creatively utilize social media tools. Consumers want time saving features & efficiency. But listening [...]
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Published in November 11th, 2007
Does a brand have personality? This question brought more to mind:
If you asked your customers, would they say that your brand has personality?
As a marketer how do you give your brand personality?
As a Community Manager how can I give our ACDSee brand personality?
All of those questions resulted from reading about Rohit Bhargava’s new book.
Faceless companies [...]
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Published in November 7th, 2007
Yesterday the new Facebook advertising plan was announced. It’s logical that it’s going to be integrated right into our newsfeeds. Maximum exposure is the goal. And I think that the premise is that if it’s transparent, then it will work? (that part I’m still trying to understand). But let’s keep in mind that it IS [...]
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Published in November 3rd, 2007
Isn’t this a great representation of the social media landscape? Darren Barefoot created it based on a video where Robert Scoble explained it.
Wouldn’t it be a great diagram to explain the use of social media tools? and how they fit into marketing strategies?
How many of these are you using? Which ones should you be trying? [...]
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Published in October 12th, 2007
Joining Josh Bernoff’s keynote in Chicago this morning from my living room was energizing! Leave it to Jeremiah Owyang to put his talents to use for our benefit. Jeremiah tweeted that he was broadcasting live & a few of us gathered in the ‘bluebird room’. I love chats in real time & it added a [...]
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Published in October 8th, 2007
Shel Israel & Jeremiah both tweeted about Charlene Li’s post on Facebook Flyers. Shel was doing his own experiment. After having exchanged a few notes with him, I’ve found him to be quite amazing. (I”m in awe because his book, Naked Conversations was where I realized the concept of a group blog & it’s value [...]
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Published in September 22nd, 2007
Chris Brogan listed 100 topics to blog on & it’s a very inspiring list! It made me realize that our readers over at DigiScrapInfo.com log far more hours than many of you I bet! They are passionately involved in online communities & utilize social media & networking for a variety of reasons & in a [...]
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