Published in October 6th, 2008
Not too long ago Aaron Newman, Founder of Techrigy, & I began a conversation about his product and the needs of the community. That evolved into his inviting me to join his team & lead their community! I enjoy the brand monitoring space for a number of reasons so it’s a good [...]
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Published in September 13th, 2008
We are all building our brand. I have enjoyed studying the process & finding ways to maximize my efforts. There are people that are masters at it. My personal branding mentor and THE expert, Dan Schawbel checked in with me last week. If you have mentors (and you should!) then you appreciate their feedback & [...]
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Published in July 21st, 2008
Isn’t this amazing? Click on it to see the detail. It’s growing in our yard near a tree. It’s a foot in diameter & about 6 inches tall. And the most wonderful orange color! which is my most favorite color (I have orange flowers, luggage & now a car).
I had been thinking about this [...]
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Published in July 13th, 2008
Want something fun to play with?
Of course you do! Send your blog thru Wordle.net
And it will give you some great tag clouds! But they are also a representation of how you’re branding yourself. Do the words & frequency surprise you? (all 3 are the same words - click on them to make them larger)
I like [...]
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Published in June 5th, 2008
Many of you have seen this because many of my readers also follow Chris Brogan. But I can think of a few that don’t. So I need to cross post this here.
Branding is a really important thing & many ponder the how & why. Chris allowed me to share my ideas on his blog.
His series [...]
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Published in May 7th, 2008
There have been many posts on Twitter & tutorials keep coming out. Awhile ago I wrote about how I had to shift my use of Twitter.
When I had only 120-150 followers I checked in 3-4 times per day. And I would page back through everyone’s tweets & open links that I would read later.
But the [...]
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Published in December 2nd, 2007
Blog commenting is probably one of the easier things to accomplish when I’m traveling. I’m using Jeremiah Owyang’s tip of having blog ideas created in advance.
In my first post I listed my methodology for starting or rebuilding a blog. I’ve used it twice. There’s an aspect that’s more important than that & it bears repeating:
“It’s [...]
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Published in November 26th, 2007
Like that question has never been answered before! So why am I addressing it? Well, someone asked my opinion & after coming up with 5 steps & prioritizing them I thought the process should be shared.
Here is my advice for starting a blog along with some resources to get you started.
1. Branding
Who are you & [...]
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Published in November 11th, 2007
Does a brand have personality? This question brought more to mind:
If you asked your customers, would they say that your brand has personality?
As a marketer how do you give your brand personality?
As a Community Manager how can I give our ACDSee brand personality?
All of those questions resulted from reading about Rohit Bhargava’s new book.
Faceless companies [...]
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Published in October 30th, 2007
My journey in the past few months has been influenced by so many people! Three months ago Dan Schawbel commented on a couple of blog posts & soon after asked me to help edit his magazine.
I purchased the first edition & was totally impressed with the depth of the information. It also provided much [...]
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