Connie Bensen

Community Strategist

Making a Business Case for Twitter

Published in October 30th, 2008

I’m at the Social Media Strategies Conference in San Francisco. Yesterday Twitter was mentioned often so I offered to present some business cases for using it. You can watch the conference being live streamed.
Twitter has become a valuable tool for business use. There are so many opportunities to leverage it’s capabilities in a way that [...]

Twitter 101

Published in September 26th, 2008

Posted by Connie in Twitter

20 Comments

Twitter is a great tool. It has allowed me to develop relationships with people on a personal level. The power is that it’s a conversation that is only as disruptive as you allow it to be. And rich relationships can be fostered because Twitter allows a window into other people’s lives.
Ogilvy PR has two good [...]

Brands on Twitter & Dell rocks it!

Published in August 1st, 2008

Posted by Connie in Twitter

8 Comments

Not too long ago I blogged about the Twitterpacks on a wiki where you can find Community Managers & Social Media people to follow.
Well Jonathan Kash has a similar project. He has a list of brands on Twitter. This includes non-profits so there’s something for everyone there. Between the two sources you can pretty [...]

Efficient Social Networking

Published in July 26th, 2008

Posted by Connie in Twitter

4 Comments

Twitter, Plurk, Identi.ca, FriendFeed, Jaiku, Facebook, Mashable, Plaxo, Tumblr & Pownce, LinkedIn
That’s where I update to. Before you schedule help though - I really only interact on half of them. I’m really finding ping.fm to be an excellent timesaver. (use pingscompany to sign up - they keep changing it)

Ping.fm efficiently updates 10 services for [...]

List of Community Managers on Twitter

Published in June 22nd, 2008

Posted by Connie in Twitter

8 Comments

My friend Shashi blogged about Jeremiah Owyang listing Community Managers at larger companies. He linked to Mario Sundar’s post which linked to Sean Moffit’s list. Can you feel it? there’s a whole lot of linking going on.
So in my librarian style - I feel the need to do the following:

simplify it - leave it to [...]

Ideas for Using Twitter

Published in May 7th, 2008

Posted by Connie in Branding, Twitter

6 Comments

There have been many posts on Twitter & tutorials keep coming out. Awhile ago I wrote about how I had to shift my use of Twitter.
When I had only 120-150 followers I checked in 3-4 times per day. And I would page back through everyone’s tweets & open links that I would read later.
But the [...]

Should you have a corporate presence on Twitter?

Published in April 6th, 2008

Posted by Connie in Social Media Tools, Twitter

4 Comments

Listening is an integral part of monitoring the conversations. As a community manager I’m not only actively listening but also noticing how other companies are listening & participating. It’s exciting to to see more corporations using Twitter! How do I know that they are? Well, upon mention of a product or company within minutes the [...]

eCommerce on Twitter

Published in November 25th, 2007

Posted by Connie in Social Media Tools, Twitter

2 Comments

Twitter is a bird of many colors. I’ve seen it used in many creative ways:

Job vacancies are posted that I doubt ever hit traditional boards
requests for sightseeing & restaurant recommendations
tweet-ups (people meet at a certain place when attending an event)

Recently I had won an iPhone. AT&T doesn’t offer service in my area so I blogged [...]

Twitter as a networking tool

Published in September 24th, 2007

Posted by Connie in Social Media Tools, Twitter

4 Comments

The value of Twitter has been debated by many. Their opinion seems to reflect the amount of time they’ve used it. I wonder if people who are the most critical have fully experienced it & given it a chance?
I’ve been encouraging some to try it, but it’s difficult to explain. I’d like to share my [...]