Category: Data and Insights
Measuring content effectiveness

I had the opportunity to be part of an all day workshop on Tech Content at Content Marketing World 2014. I joined content extraordinaires Lee Odden, Pam Didner, Koka Sexton and Deanna Lazzaroni to provide an intensive overview for B2B marketers. My presentation was focused on how

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There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when

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An overview of the lifetime traffic around my blog made me realize how much my blogging has impacted my personal brand and the ROI around it. This quick exercise made me realize that I need to start blogging again on

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Marketing Sherpa recently published an article on improving Facebook measurement tactics. Adam Sutton included a number of quotes in which I was speaking in a general context beyond Facebook. Here are the tactics and how I see them being applied

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